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What Is Mnp?

In: Business and Management

Submitted By Sana
Words 1186
Pages 5
Mobile Number Portability (MNP) is the ability of a mobile subscriber to retain his/her number when changing network operators within a country. Mobile Number portability is a key aspect of deregulation to ensure competition in the telecom industry.
MNP is not a subscriber service. It is a network feature that allows the subscriber to keep a unique mobile phone number. The absence of MNP may give the existing cellular mobile operators a significant competitive advantage over new entrants in the market. MNP is the important mechanism to enhance fair competition among different cellular mobile operators to improve customer service quality.
In Pakistan, mobile subscribers can broadly be classified into the following categories, depending on their satisfaction levels and loyalty towards the cellular mobile operators:

• Subscribers who are satisfied with their service provider and are loyal to them

• Subscribers who are neither satisfied with nor loyal to their cellular mobile operators

• Subscribers who are satisfied but not loyal at all — such people tend to regularly shop around for better offerings and shift when one comes their way

• Subscribers who are dissatisfied from their cellular mobile operators but still have to be loyal. There could be many reasons for this `forced' loyalty such as monopoly markets and unwillingness to change numbers when shifting and

• Subscribers who are held hostages by their cellular mobile operators would be the main beneficiaries of MNP. Typically, these are business-class people who have circulated their numbers to all their contacts and who depend to a great extent on carrying out their business through the mobile phone. It is simply impossible for them to inform everyone about the change in number and MNP when introduced, should see a major usage by this segment.

Mobile Number Portability is essential to…...

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