A Time for Censure

In: Social Issues

Submitted By blaine
Words 1580
Pages 7
A Time For Censure Although many do not completely condone government censure, it may be time for legislature to limit the violent or otherwise controversial advertising seen on television today. The boundaries of what is considered obscene or offensive are being tested every day during that three-minute advertising spot in our television programming. Television advertising is more and more crucial for manufacturers to reach their potential buyers and they use their time to grab the audience's attention. Shocking commercials filled with sex or alcohol that target practically any age group are widely used, even if the commercial makes almost no sense. What advertisers fail to see is the effect these ads have and potential influence on the viewing audience's behavior patterns and the deterioration of our society. Is this what we want when sitting down with family members, young or old? To view unnecessary violence or sexual filth and not have any control other than to scramble for the remote control to quickly change the channel? Legislature should pay a bigger role in dictating what can be done in television commercials to limit the amount of sex, violence and alcohol use. Some sort of censure needs to take place to make it known that many of the behaviors seen in these ads are not acceptable behavior in a polite society.

Advertising Of The Past From the beginning, television advertising has become increasingly important for manufacturers to gain the attention of possible consumers. Advertising in the 1950s and 1960s was mainly focused on children audiences without really trying to do so. There were so few programs on television that advertisers knew they had an audience, and therefore, no need for the attention grabbing commercials of today. Commercials portrayed families who were happy and content just buy purchasing said product. They appealed to…...

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