Timberland’s Corporate Social Responsibility

In: Business and Management

Submitted By BrittineyA
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Case Study: Timberland’s Corporate Social Responsibility- Under New Ownership

1. How would you characterize Timberland’s exercise of its corporate power in society? Is Timberland using its influence responsibly? If so, how?
Timberland’s exercise of its corporate power in society would be characterized as socially responsible since the company has created a commitment to giving back to society and its organization’s stakeholders. Timberland acts in such a way that enhances its society and its inhabitants and the company can be held accountable for any of its actions that affect people, the community and their environment. Timberland uses it influence responsibly by “trying to make a difference in communities where we live and work”. The company had launched the Path to Service program which allowed employees to be involved in numerous opportunities for community involvement from rural medicine outreaches to youth development. In addition to making both cash and product donations, the company was focused on sustainability issues which included reducing its carbon emissions and using renewable energy sources.

2. Has Timberland balanced its economic and social responsibilities through its various programs, such as the annual Serv-a-Palooza event and sustainability goals? Are the company’s programs examples of enlightened self-interest?
Timberland has definitely balanced its economic and social responsibilities. The company fulfills its economic responsibilities to its owners and stakeholders by remaining financially stable. However, the belief that the mission of any company is solely to attend to its stockholders’ return of investment and making a profit is no longer widely held. The various programs that were implemented by Timberland are an example of a business organization’s leaders being guided by enlightened self-interest. Their mission to “... to…...

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