The History of Anheuser-Busch

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The History of Anheuser-Busch
More than one hundred and twenty years have passed since Adolphus Busch first introduced Budweiser to the United States. And although much has changed over the years, the "spirit of Adolphus and his great dreams remain unchanged, as vibrant today as it was a century ago"( Through several successive generations of Busch family leadership, Budweiser has become an authentic, truly genuine, American beer. These superior qualities are the result of Busch’s original dreams and visions, the stable leadership through three major crises, and the diversification of a company over the years.
The story begins with Adolphus Busch. Born in July of 1839 in Kastel near Mainz, Adolphus was the second youngest of twenty-one children. After studying at the Gymnasium in Mainz in Germany, he immigrated to the United States in 1857, and soon after married Lily, the daughter of a successful St. Louis businessman Eberhard Anheuser. Anheuser was also a German immigrant, and had recently obtained a local brewery in St. Louis. Adolphus began as a salesman who sold brewing supplies to Anheuser. Adolphus soon worked his way into the family business and up the corporate ladder, and eventually became a partner and finally the company’s president. With great dreams and aspirations, Adolphus was considered the driving force of the company that would eventually transform it into an industry giant. Because of this, many see Adolphus Busch as the founder of the company, and the Father of Budweiser (
Adolphus was clearly a man of great dreams. His early aspirations included a national beer market as well as a national beer that would appeal to virtually every taste. In pursuit of his dream, Busch still needed to develop a beer that would be widely accepted by everyone’s taste. In 1876, Adolphus is said to have…...

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