The Fit Stop

In: Business and Management

Submitted By aaac
Words 543
Pages 3
6.

Aside from personally helping customers, the roles of the physiotherapist and kinesiologist will be to train other employees in how each type of equipment can be used for various conditioning and rehabilitation purposes. Initially, sales staff will be given general training,but as time goes by, each salesperson will be expected to learn in depth about all the different pieces of equipment, to help customers diagnose their needs accurately, and to be able to explain proper usage of the equipment.
Because of the high level of training requir€d, all employees will be full-time.
The founder of the business is Susan Superfit, who has undergraduate degrees in kinesiology and commerce from the University of Saskatchewan.
While at university, she participated in numerous sports (and suffered numerous injuries due to her all-out style of play). She came up with the idea for this business while laid up with one of her injuries.

While there were businesses that sold fitness and conditioning equipment, she often found that the people selling them'had very limited knowledge about the equipment and often gave poor advice on what to buy and how to use it.
She has secured funding from private investors and from Working Ventures, alarge Canadian labour-sponsored investment fund. In order to get volume discounts on the equipment she will be purchasing and to beat competitors into the market, she wants to start off quite large, with stores in major cities in Ontario and the four western provinces, before expanding to Quebec and the Atlantic provinces. She knows that this is a risky strategy, and that cost control will be essential to keep the business going long enough to become well known and develop a stable clientele. She does not expect the business to make a profit for at least one yeat, or maybe even two.
Her main competitors will be…...

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