Term of Research

In: Business and Management

Submitted By chase06
Words 782
Pages 4
Applied research—Using basic research methods, the outcome of the research is applied to a business problem.

Basic research—The clinical or scientific method of research. This type of research is often done in laboratories or under controlled circumstances.

Four Types of Research Methods: Reporting—A summary or incomplete review of existing data; Descriptive—Most often used in marketing or sales. This type of research always asks who, what, when, where, why, and how in research questions; Exploratory—Using focus groups or a small study to get a feel for the problem; Predictive/Causal—Research conducted where one unit is held steady, while the experiment is conducted on the other unit, which tests whether the experiment itself is the reason for change in the experimental unit.

Time Factors for Research: Longitudinal—A research study performed on a sample over a period of time; Cross-sectional—A research study done only once, which provides a snapshot of what is occurring somewhere at a particular time.

Four Types of Research Validity: Construct Validity—the theoretical or practical underpinnings of the hypotheses and measurement of the variables; External Validity—the comparability or generalizability of the findings to other samples and settings; Internal Validity—for descriptive, explanatory, or causal studies this is basically an answer to the question of whether we saw what we thought we saw; Conclusion Validity—did we use the proper statistical tools to draw these conclusions?

Operational definition—is a definition stated in terms of specific testing or measurement criteria. These terms must have empirical referents, which means we must be able to count or measure them in some way. The object to be defined can be physical one (i.e., a machine tool), or it can be abstract one (i.e., achievement motivation).

Level of Measurement—the characteristic…...

Similar Documents

Business Research Terms and Concepts 2

...Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory • A food manufacturer wants to know the demographics of people who purchase organic foods. Descriptive • A firm is considering hiring American celebrity Paris Hilton to endorse its products. Causal • British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week. Causal • This type of study attempts to discover answers to the following questions: who, what, when, where, or how much. Descriptive • A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal. Exploratory • Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two groups. Causal • A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for a new shampoo package. Exploratory • This type of research......

Words: 263 - Pages: 2

Res/351 Business Research Terms Part 2

...Descriptive It is asking about demographics and how many people consume organic foods which is a defined question and result. 3. Casual When using a celebrity to endorce a product it helps to increase the sale of the partiuclar product 4. Casual It is asking to find the difference of people who will pay what amount. 5. Descriptive Descriptive research asks all of these questions. 6. Exploratory It's questionable and the end result and the questions are undefined. 7. Casual It is asking to find the difference of people who will buy what magazine? 8. Exploratory It is asking many questions and the end result is undefined. 9. Descriptive Descriptive research asks all of these questions, who, what, when, where and how much. 10. Exploratory The end result and the questions would be considered undefined. University of Phoenix Material Understanding Business Research Terms and Concepts Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. 1 The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. 2 A food manufacturer wants to know the demographics of people who purchase organic foods. 3 A firm is considering hiring American celebrity Paris Hilton to endorse its products. 4 British Airways would like......

Words: 413 - Pages: 2

Research Terms

...RESEARCH WORK 1. Research Design 2. Types of Research Design 3. Data 4. Sources of Data 5. Descriptive Research Design 6. Types of Descriptive Research Design 7. Sampling 8. Population 9. Stratum 10. Sample 11. Sample Size 12. Randomization 13. Sampling Unit 14. Target Population 15. Respondent Population 16. Sampling Design 17. Margin of Error 18. Probability / Level of Confidence 19. Probability Sampling Designs 20. Simple Random Sampling 21. Systematic Sampling 22. Stratified Sampling 23. Cluster Sampling 24. Multi-stage Sampling 25. Non-Probability Sampling Designs 26. Purposive Sampling 27. Convenience Sampling 28. Quota Sampling 29. Snowball Sampling 1. Research Design a. The research design is a comprehensive master plan of the research study to be undertaken, giving a general statement of the methods to be used. The function of a research design is to ensure that requisite data in accordance with the problem at hand is collected accurately and economically. Simply stated, it is the framework, a blueprint for the research study which guides the collection and analysis of data. The research design, depending upon the needs of the researcher may be a very detailed statement or only furnish the minimum information required for planning the research project. b. The research design refers to the overall strategy that you choose to integrate the different components of the study in a coherent and logical way, thereby,......

Words: 2100 - Pages: 9

Business Research Terms and Concepts Pt3

...Understanding Business Research Terms and Concepts: Part 3 Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. * The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. ratio * How many years did it take you to earn your college degree? interval * On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. nominal * Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. interval * Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. interval * LeBron James wears the number 23 on his jersey. nominal * The length of time it takes the winner of a marathon to cross the finish line. ratio * Students are asked to rank computer manufacturers. ordinal * The brand of charge card used by a customer. nominal * The pin number used to access your checking account. nominal Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? * The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in all 50 states. cluster * A researcher for......

Words: 741 - Pages: 3

Understanding Business Research Terms

...University of Phoenix Material Understanding Business Research Terms and Concepts: Part 3 Determine which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. • The Association of Accountants is conducting a survey to determine the ranking of the top 100 accounting firms in the world. Ordinal • How many years did it take you to earn your college degree? Ratio • On a questionnaire which asks for gender, males are coded as 1 and females are coded as 2. Nominal • Respondents are asked to rate a list of high-tech companies as excellent, good, fair, or poor in terms of their service delivery. Nominal • Cereal brands are arranged in an ordered sequence in which an equal interval exists between each point. Interval • LeBron James wears the number 23 on his jersey. Nominal • The length of time it takes the winner of a marathon to cross the finish line. Ratio • Students are asked to rank computer manufacturers. Ordinal • The brand of charge card used by a customer. Nominal • The pin number used to access your checking account. Nominal Which sampling method—simple random, systematic, stratified, cluster, convenience, judgment, quota, or snowball—is most appropriate for the following examples? • The unemployment rate is calculated each month by the U.S. Bureau of Labor Statistics. The survey consists of 50,000 households in about 2,000 counties and cities in......

Words: 738 - Pages: 3

Business Research Terms and Concepts: Part Ii

...Business Research Terms and Concepts: Part II Manuel A. Muñoz February 19, 2014 Dr. Frank Romanowski University of Phoenix University of Phoenix Material Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory • A food manufacturer wants to know the demographics of people who purchase organic foods. Descriptive • A firm is considering hiring American celebrity Paris Hilton to endorse its products. Casual • British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week. Casual • This type of study attempts to discover answers to the following questions: who, what, when, where, or how much. Descriptive • A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal. Exploratory • Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase......

Words: 282 - Pages: 2

Business Research Terms

...Business Research Terms & Concept (P2) 02252014 | Name (last, first) * | Mackie, Julian | Unique Identifier (Please type in your 6-digit unique identifier here) * | rgt202 | Email (Please type in your UoP email to receive a confirmation). * | regimegreedteam@gmail.com | Q1: The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. | Exploratory | Q2: A food manufacturer wants to know the demographics of people who purchase organic foods. | Descriptive | Q3: A firm is considering hiring American celebrity Paris Hilton to endorse its products. | Exploratory | Q4: British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company changes $30 one week and $15 the next week. | Causal | Q5: This type of study attempts to discover answers to the following questions who, what, when, where, or how much. | Descriptive | Q6: A manufacturer investigates whether consumers will buy new pill that replaces eating a meal. | Causal | Q7: COSMOPOLITAN magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a females and male model to the other half of its readers to test differences in purchase response between the two groups. | Explanatory | Q8: A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for a new shampoo package. | Causal | ......

Words: 282 - Pages: 2

Understanding Business Research Terms and Concepts: Part 2

...University of Phoenix Material Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. • This would be considered exploratory research, because they are trying to discover the problem and create new ideas • A food manufacturer wants to know the demographics of people who purchase organic foods. I would say that this is descriptive research because the manufacturer is looking for ways to grow business and who is most likely to purchase organic foods • A firm is considering hiring American celebrity Paris Hilton to endorse its products. I would consider this casual because the firm is doing research determining the effect of having Paris Hilton endorse their products could have on the company. • British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week. This would be casual research to see if people would decide to fly the airline from JFK to NRT airport because the flight has internet access • This type of study attempts to discover answers to the following questions: who, what, when, where, or how much. Descriptive because it is......

Words: 456 - Pages: 2

Res351 Understanding Business Research Terms Concepts

...Understanding Business Research Terms and Concepts: Part 1 RES/351 November 11th, 2014 The University of Phoenix Understanding Business Research Terms and Concepts: Part 1 The methodology used in a business study depends on the type of business research being conducted. Business researchers utilize numerous approaches to obtain information and decipher data. Two popular approaches used in business research are the qualitative research approach and the quantitative research approach. Both of these approaches to business research can be beneficial or may cause inconclusive results because of unforeseen variables. Qualitative Approach The qualitative approach or interpretive research approach main purpose is to build a theory or gain an understanding of the issue that is researched (Cooper, 2014). Using the qualitative approach can require the researcher to have debt involved with the research process typically as a participant in the study (Cooper, 2014). The qualitative approach draws data are many sources such as; people, organizations and institutions, settings or environment, published text, objects, and events (Cooper, 2014). This approach has a small sample size (Cooper, 2014). This methodology has less planning; therefore, the results may vary (Cooper, 2014). Research studies using this method are not always consistent and may be modified during the study (Cooper, 2014). An advantage to the qualitative approach is the small sample sizes because of the......

Words: 738 - Pages: 3

Research Term Paper

...Term Paper Of Research Methodology (A Perspective on the Future of Small Cars in India) Submitted to: Submitted by: Ms. Kanika Jhamb Naveen Bangwal Roll no. - 05 Section – A17B2 Reg. no. -7470070078 B-Tech (h) - MBA (IT) Table of contents Abstract introduction objectives and scope of the study RESEARCH methodology literature review tata’s nano conclusion recommendations bibliography abstract A strong car brand can create significant value in the automotive industry. The price consumers expect to pay for otherwise identical luxury vehicles can vary as much as $4,000, depending on the car's brand. For mass-market cars, brand helps determine which products a consumer considers buying. Furthermore, superior brands extend their halo across every model of vehicle within the brand. It's no surprise that most auto manufacturers make brand positioning and development a key item on their marketing agenda. Because of the prominent role that brand positioning and development play in many auto manufacturers' business strategies, this research has been conducted under extensive research and analysis to better understand how consumers think about car brands. The study analyzes the set of factors which provide valuable insights into consumer brand......

Words: 10310 - Pages: 42

Understanding Business Research Terms and Concepts

...Understanding Business Research Terms and Concepts: Part 4 Que McMannis Res 351 03/17/2015 Mark Robinson Abstract The three most commonly used research instruments in quantitative research Studies include Questionnaire, Tests, and Surveys. Validity is the degree to which an instrument measure what it is purports to measure. Imprecise information collection can influence the outcome of a study and eventually lead to unacceptable results. Reliability is the internal consistency or stability of the measuring device over time (Gay, 1996). The collection data of Quantitative methods depend on random sampling and organized data collection instruments that fit different involvement into fixed response groups (www.mbaisherebyravali.com). An important aspect of the quantitative research design is the non-probability method. Through the non-probability method, there are many sampling designs such as convenience sampling, purposive sampling and model instance sampling (www.wilderdom.com). Listed below are two Quantitative strength approaches. The first quantitative strength approach is offering vivid data; for example, permitting us to take pictures of an employer population (www.library.pinpoint.com). Another strength is quantitative research have the ability to translate numbers and data in quantifying graphs and charts. (www.library.pinpoint.com) The first weakness of the quantitative approach is large samples are needed thus causing the study to be more expensive,......

Words: 787 - Pages: 4

Understanding Business Research Terms and Concepts Part 2

...Understanding Business Research Terms and Concepts: Part 2 Justin Wilson RES 351 Business Research 31 Mar 2015 Biman Ghosh Descriptive statistics is the term given to the analysis of data that helps describe, show or summarize data in a meaningful way such that, for example, patterns might emerge from the data. Descriptive statistics do not, however, allow us to make conclusions beyond the data we have analysed or reach conclusions regarding any hypotheses we might have made. They are simply a way to describe our data. Descriptive statistics are very important because if we simply presented our raw data it would be hard to visulize what the data was showing, especially if there was a lot of it. Descriptive statistics therefore enables us to present the data in a more meaningful way, which allows simpler interpretation of the data. For example, if we had the results of 100 pieces of students' coursework, we may be interested in the overall performance of those students. We would also be interested in the distribution or spread of the marks. Descriptive statistics allow us to do this. How to properly describe data through statistics and graphs is an important topic and discussed in other Laerd Statistics guides. Typically, there are two general types of statistic that are used to describe data: * Measures of central tendency: these are ways of describing the central position of a frequency distribution for a group of data. In this case, the frequency......

Words: 1657 - Pages: 7

5 Research Questions for the Term Paper.

...5 Research Questions for the Term Paper. CIS-512 Andrew Dick Dr. Hamid Gooda 1. The first question of the five is about Advanced Micro Devices (AMD) processors. AMD is known for their processors, however, their line of products that they have stems even further now. In the microprocessors division they have the Athlon variety, X2, K10, X2, AMD Opteron (Miller, 2010), are the specific microprocessors that they have. They also offer servers. The processors of the Opteron are the processors that are available. AMD also offers motherboards to their users as well The AMD Crossfire series are available in this line along with many others. AMD recently acquired a leading video card manufacturer and is promising more advanced video capabilities coded into new versions of their motherboards. It also offers software and memory solutions for businesses. AMD is said to offer the same basic product as Intel, however, at a cheaper price. Intel is established as the market leader in producing motherboards and processing chips for personal computers, and their prices and development have influenced AMD from the start (Miller, 2010), AMD actually produces "clones" of Intel products as well as their own specific line of chips and motherboards as explained above. The AMD Athlon XP processor runs very close to an Intel 4 processor and it is about half the price (Miller, 2010). For example, if a side-by-side comparison is used between the AMD Athlon 64 X2(939) and the Intel Core 2......

Words: 1622 - Pages: 7

Understanding Business Research Terms and Concepts: Part 2

...Understanding Business Research Terms and Concepts: Par RES/351 2/1/2016 University of Phoenix Understanding Business Research Terms and Concepts: Part 1 How can we embrace understanding business research terms and concepts by comparing Lender evaluations of start-up business prospects and understanding the effect of a web-based tutorial on problem formulation ability by using qualitative and quantitative research designs? The business of rental cars can benefit from both quantitative and qualitative research designs by combining both designs for maximum effect. Lender evaluations of start-up business prospects The study was collected in 2003 and 2005 from the data bases in Finnvera, a state-owned financial institution. The data collected allows the qualitative ways authors can examine the information based on personal history and firm-specific characteristics of business prospects, and market position impact firm performance. The weakness of using the qualitative design for lender evaluations is the understanding parts of the data because it can be misunderstood because of personal opinions of the researchers. By using the quantitative design, the researchers can begin to explain the data results and come to a more itemized way of using the data. Lenders struggle with the data results as stated Iselin (1988), “Some studies state that inconsistency in previous findings could result from improper measurement of information loads as well as failure to......

Words: 577 - Pages: 3

Understanding Business Research Terms and Concepts

...Understanding Business Research Terms and Concepts: Part 2 January 18, 2016 Kristy Peterson Research at least three quantitative data collection instruments and sampling methods available to researchers using the text and additional resources from the University Library.     Identify two articles in the University Library: one in which the business problem is researched using a descriptive statistical method and another using an inferential method.   Summarize each of the data collection instruments, sampling methods, and the statistical methods.   Write a 1,050- to 1,400-word paper in which you compare and contrast each of the approaches: * What are the strengths and weaknesses of each sampling approach? * What are the specific situations in which you would choose to use each of the instruments and designs? * What are the strengths and weaknesses of each statistical approach? * How can they be used most effectively in a combined approach? * Which methods are more appropriate for research in your own business and functional area? Format your paper consistent with APA guidelines.  The particular article reviewed by Creswell discusses different types of approaches in the literature focusing primarily on quantitative and qualitative approaches. In order to understand Creswell’s approach we must first be able to understand the true meaning of each. With quantitative approaches the author discusses collecting data via surveys, questionnaires, or......

Words: 1003 - Pages: 5