Telus Case Analysis

In: Business and Management

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Executive Summary TELUS is one of Canada’s leading telecommunications companies. The revenue of the company is generated mostly through residential and corporate phone service. The company has been able to stay ahead of the competition by innovating and providing the best solution to Canadians at home, in the workplace, and on the move. For them to continue to strive, they need accurate financial reporting and up-to-date accounting policies in today’s competitive environment. Introduction The telecom industry can be visualized as the largest operational network in the world. A global network that binds us all together; allowing us to connect with eachother regardless of geographical location. Although this industry was originally dominated by government owned monopolies, the industry has now turned to rapid deregulation which has resulted in a massive pool of new competitors. MARKET & STRATEGY Basic telephone calls were the first revenue generator in the industry; but now texting and high speed internet is pushing the market to new frontiers. Residential and small business markets are the toughest, with literally hundreds of players in the market relying heavily on price and brand name strength (Porter). The corporate market on the otherhand is more concerned with quality, reliability, and data delivery – while being less price sensititive than other customers (Porter). Although the telecommunications industry has been very competitive as new key players enter the market with better features and pricing, Telus has always managed to stay one step ahead of the competition. The company as we now know it today is the incumbent telecommunications service provider in Western Canada and provides data, Internet protocol, voice, video, entertainment, and wireless services to Central and Eastern Canada (Canfield, B). The strategy at Telus has been “to unleash…...

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