Teletalk an Analysis

In: Business and Management

Submitted By ShakerKabir
Words 2808
Pages 12
Table of Contents Topic | Page no | EXECUTIVE SUMMERY | 3 | HISTORICAL BACKGROUND | 4 | CURRENT COMPANY POSITION | 4 | MISSION STATEMENT | 5 | SLOGAN | 5 | MARKETING OBJECTIVE AND GOALS | 5 | CONSUMER PROFILE | 9 | SWOT ANALYSIS | 10 | Strengths | 10 | Weaknesses | 11 | Opportunities | 12 | Threats | 13 | POSITIONING STRATEGY | 13 | MARKET MIX ANALYSIS | 14 | Product strategy | 14 | Pricing strategy | 15 | Distribution strategy | 16 | Promotion strategy | 17 | CONCLUSION | 22 | APPENDIX | 23 |

EXECUTIVE SUMMERY Faster development of telecommunications network coupled with improved quality of service in line with the national development is a must for the fulfillment of the vision and aspiration of Bangladesh and also to take her to a position of honor in the community of nations in the 21st century. Mobile phone operators have been playing an important role in this regard. The telecommunications market in Bangladesh, particularly the mobile phone sector, is consisted of six mobile phone operators. These are Grameen Phone Ltd. (GP), Axiata (Bangladesh) Limited (Robi), Orascom Telecom Bangladesh Limited (Banglalink), PBTL (Citycell), Teletalk Bangladesh Ltd. (Teletalk), and Warid Telecom International L.L.C (Warid). Among the mobile phone operators, Norwegian Grameen phone, which started its journey in 1997 in Bangladesh, is the market leader having the highest market share of 44.36%. Citycell, the first mobile phone operator in Bangladesh, has been defeated (in terms of market share) by Grameen phone due to the Grameen’s well timed and effective business strategy. Banglalink is competing in the market as the second largest operator, though it started (in 1999) later than some other operators. Among the…...

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