Teddy Bear

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Submitted By levan242003
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Vermont Teddy Bear Report
1) How would you describe Vermont Teddy Bear (VTB)’s business model (the products and services it sells, target market/s to whom it sells them, the value proposition it offers, and its financial model)?
Vermont Teddy Bear (VTB) has been found by John Sortino in 1981. This company has served as a gift delivery service with three main product lines: Bears (plush toys), PajamaGrams (apparel), and Calyx Flowers (gifts). All gift orders are made via four different channels (retail store, mail, phone, web order), each channel supported by different software. First, VTB’s customers design bears by selecting the colors and outfits from a menu of options. All bears are produced on the Shelburne campus; fabrics and raw materials are purchased from vendors worldwide. Second, VTB offers low-cost pajamas. Most pajamas are sold through department stores, mass merchandisers, and other outlets. Third, Calyx Flowers offers high-end floral arrangements for discerning customers who appreciated the long ‘vase life’. It purchases directly from growers and coordinates with shippers such as UPS to ensure that highly perishable fresh cut flowers would be refrigerated and given special care en route. The main target market of VTB is men between the ages of 20 to 64 buying for wives or girlfriends as a gift, many at the last moment.
2) How strong are VTB’s operational capabilities, given their chosen business model? What challenges do they face during so-called ‘peak experiences’? The strength of the VTB operational capabilities is primarily driven by their Information Systems (IS), which are a spider web that is all connected via a black box that they are not aware on how to operate. There are several operational downfalls in the VTB primarily driven by there IS. Recently there have been…...

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