Target Expect More Pay Less

In: Business and Management

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Assignment 1

Assignment 1 is worth 20% of your total mark for this course; it should be submitted after you have completed the readings and learning activities for Lessons 1 through 6.

Your assignment submission should be no more than 10 pages in length. A page is defined as double spaced, with standard margins, and using a standard 12-point font. The cover page, which should include your name and student number, does not count as a page. A deduction of 10% will apply if your assignment is more than 10 pages long.

For additional advice on how to complete this assignment, refer to the Preparing Assignments page (a link is also provided in the Evaluation block on the course homepage).
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Read the case “Target: From ‘Expect More’ to ‘Pay Less’” on pages 103 to 105 of the textbook and prepare answers to the questions below. Do not answer the questions at the end of the case in the textbook. Question 1 (20 marks)

Identify four actors in the microenvironment that have affected Target’s performance over the past few years.

Question 2 (10 marks)

Describe how economic and cultural factors affected Target’s marketing strategy during the economic downturn.

Question 3 (10 marks)

According to its chief financial officer, Target primarily allocates its money to remodelling existing stores to better accommodate the shifts in inventory. Under such a circumstance, which growth strategies in the product/market expansion grid best describe Target’s strategy?

Question 4 (20 marks)

Name Michael Porter’s four basic competitive positioning strategies. Which one of these best explains Target’s original positioning of “better stuff for slightly higher prices” in the context of global recession? Explain.

Question 5 (20 marks)

Define both competitor-centred and customer-centred. Is Target a…...

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