Sunsilk Pakistan

In: Business and Management

Submitted By pololina
Words 2587
Pages 11
ACKNOWLEDGMENT

My first and foremost humble and gratitude to “ALLAH” the Almighty for giving me the valor to remain dedicated to make this term report.

This underlying term report is based on the analysis of different marketing functions of Lever Brothers Pakistan Limited. Applied on “Sunsilk”.

In making this term report, we collected the whole data from publications, internet and various international business magazines.

Apart from it I take the opportunity to acknowledge the real efforts of:
Mr. Reza A. Syed, for guiding us,
Ms. Ayesha Khan (Assistant Product Manager of Sunsilk) and Mr. Khurram (Product Manager) without whose support this report wouldn’t have been possible.

As a final word, my sincere dedication is to the other students of “BAHRIA INSTITUTE”, they are the future managers in every field of life, they have my good wishes for their future success in management.

TABLE OF CONTENTS

CONTENTS PAGE #

1. Lever Brothers Pakistan Limited. 03

2. Company Objectives. 04

3. Sunsilk Mission Statement. 05

4. Product 06

5. Price 10

6. Promotion 12

7. Distribution 15

8. S.W.O.T Analysis 16

9. Recommendations 18

LEVER BROTHERS PAKISTAN LIMITED

LBPL, the largest consumer goods producing company in Pakistan, was incorporated here in 1948 and started building their factory at Rahim Yar Khan. This factory was inaugurated formally in 1951 by the then Governor General of Pakistan.

LBPL moved into the personal care product business in 1981. It has gained a major market share due to the introduction of quality brands like Sunsilk, Lifebuoy, Lux and Fair & Lovely.

Lever Brothers was the recipient of Management Association of Pakistan (MAP) and Karachi Stock Exchange awards in recognition of its performance. For the purpose of MAP award, it was…...

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