Summer Project

In: Business and Management

Submitted By lakky
Words 10223
Pages 41
1. INTRODUCTION

1.1 Statement of Problem

A study has been conducted in order to understand the Customers and Dealers opinion and satisfaction level of MAK LUBRICANTS In Mumbai, research titled “Potential Study on Lubes in the Bazaar Sector” and its role in building Brand Equity for the company” has been conducted.

1.2 Importance of the Study

In this competitive arena Lubricants plays a vital role so the Lubricants Industries are a major source. MAK have to compete with various players like Veedol, Gastrol, Lal Ghoda, Shell, Gulf and the local brands with their stringent rules and regulations. Hence, in order to understand about the customers and dealer requirements their likes and dislikes preference is sine-quo-non-for MAK.

1.3 Objectives

➢ To ascertain the customers preferences of MAK Lubricants.

➢ To ascertain the customers satisfaction level for MAK services.

➢ To analyze the customers opinion and satisfaction with special reference to MAK

➢ To suggest some guidelines to MAK in order to provide better focussed services.

➢ To determine the status of brand awareness and brand loyalty in order to conclude about brand equity.

➢ To learn about the brand attributes and their preferences in MAK.

1.4 Scope of the Study:

➢ This project gives me great exposure to the Lubes market because it includes product knowledge and awareness of MAK product.

➢ This research study is useful for MAK to understand the expectations and requirements of Customers as well as dealer development so that they can serve them in a better way.

➢ This research was conducted from May 2009- July 2009

➢ The respondents from various parts of Mumbai like, Chembur, Sion,…...

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