Social Responsibility Task 1

In: Business and Management

Submitted By bhaktin
Words 1962
Pages 8
Amy Heimbecher
Social Responsibility
Task 1
June 3, 2014
Social Responsibility Strategy Report

Overview
Radharani Yoga Sanctuary (RYS) is a brand-new, small business located in Portland, OR. Currently, the company has start up funding, is looking for a storefront and plans to open its doors within the next 6 months. RYS would like to offer the community yoga classes, meditation sessions, dance classes, community events, workshops, Yoga Teacher trainings, and socially responsible retail.

Objectives
The main business objective in opening the studio, is to maintain and run the studio based on yogic principles, while bringing in a profit. Living in harmony with self, community, and the planet is at the core of these principles. While the exchange of money for the ancient practice of yoga is relatively a new concept, in this modern day and age the majority of teachers need to make a living and require payment for their service. This correlates to the socially responsible business principle of “Triple Bottom Line”. Triple Bottom Line refers to focusing on three factors in business: people, planet, and profit.

Leadership Considerations (People)
Under the “People” category there are 2 main groups : Leadership and community. Leadership includes the individuals running the studio and community includes every person or organization that has a relationship with the studio.

The owner of RYS is currently looking for a studio manager. Within the job profile, the owner has utilized characteristics of socially responsible leadership. The manager is the facilitator of business between the community and the studio. The most important quality is that the manager exhibits ethical behavior. It is important to establish and maintain a culture of high ethical standards- the manager is the face of the business and strong public interest depends on these standards even…...

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