Soap Advertisement

In: English and Literature

Submitted By ttdlr
Words 1127
Pages 5
A couple of the main goals of every business are to have loyal customers and make a large profit. In order to reach success each business tries their best to stand out and gain the attention of potential buyers. Advertising helps lure people in to buying products by identifying the needs and wants of their costumers and convincing them that it is necessary to purchase those products. In the 1800s there were many people who still had a negative attitude towards the blacks after the civil war and considered being dirty, exhibiting the blackness, as very bad. Soap businesses used their advertising to target those seeking to become whiter. In the late 1800s, because of developments in technology, manufacturing soap became more popular. It was easier for people to purchase a bar of soap rather than to make it at home as it was done before. The N.K. Fairbank Company, purchased in 1875, was a well-known business that manufactured soap throughout the United States. It grew to be “the largest producers of soap products in the United States”(“The Largest in the world”) making “$5 million in annual sales” by 1880 (Wilson 1). Fairy Soap published illustrations in booklets that many customers found entertaining. The booklets would be given out to their loyal customers that helped increase their sales. The N.K. Fairbank Company became “famous for its distinctive advertising” which attracted most of their customers (Wilson 1). Suggestive ads helped grab the attention of those who possess a racist standpoint. Many soap producers would connect personal hygiene with one’s status in society. “Soap advertising, which depended on the distinction between clean and unclean, thus delivered a message that was more political than cultural: the clean were the decent, civilized people, while the unclean were the indecent savages personified by non-white colonials requiring…...

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