San Miguel Case Analysis

In: Business and Management

Submitted By ninpretty
Words 926
Pages 4
I. INTRODUCTION:

A. SAN MIGUEL CORPORATION

➢ Was founded on September 29, 1890. ➢ By DON ENRIQUE MARIA BARRETTON dE Y Caza. owner of the brewey La Fabrica de Cerveza de San Miguel. ➢ Was authorize to brew beer in the Philippines under a royal grant establishment located at No.6 Calzada de Malacanang Manila`s San Miguel District. ➢ Inaugurate on October 4, 1890.

OUTSTANDING QUALITIES AND SUCCESSES

➢ SMG stand as one of the richest and most profitable companies in the Philippines ➢ Country's most recognized corporate brand. ➢ Having 30000 employees in 90 major facilities in the Philippines and overseas. CHINA, Southeast Asia, Australia. ➢ SMC is the countries largest food,beverages, and packaging company. ➢ Affiliates Brands Includes: Magnolia, Anchor, Coca-cola, Ginebra San Miguel, Purefoods and Monterey.

COMPANY FAILURE:

➢ The company was tottering under a P47.1 billion on debt, high fixed cost and weighted down by large-scale expansion projects in China. Its three breweries in the said country were operating way below capacity. To get much needed cash infusion, Cojuangco sold off SMC's 45 percent stake to Nestle Philippines.

PRODUCTS:

➢ Produces close to 300 products includes: • B-meg • Wilkins • Viva • Coca-cola • Eight O'clock ➢ SMC 3 CORE OF BUSINESS • Beverages- "beer, hard liquor, soft drinks, bottled water and fruit juices. • Food &Agri business-"chicken, feeds, pork and beef" Process meats, dairy, oils & fats. • Packaging- " glass, metal, plastic paper products, flexible pouches & laminates.

B. Strategic Posture:

MISSION: ➢ San Miguel Foundation, Inc. is committed to the empowerment of San Miguel host communities and various stakeholders by harnessing corporate social responsibility among the various. San Miguel business is pursuing mutually…...

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