Research Methods for Business Management

In: Business and Management

Submitted By ShwetaBhushan
Words 2638
Pages 11
|Research Methods for Business and Management |
|Expansion plan for Kat Maconie’s entrance to the Indian market |
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|Kapil Bam |
|15-Aug-14 |
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Significance of the study/ Research rationale 2
Research aims 3
Research objectives 3
Research questions 3
Literature Review 4
Research Design and Methodology 4
Research Philosophy 4
Research Approach 4
Research Strategy 4
Data collection method 4
Accessibility issues 4
Ethical issues 5
Data analysis plan 5
Research limitations 5
References 6
Holts G.B. (2004). How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School 6


The systematic way of collating data which involves designing and following a number of steps for the purpose of analysis or in pursuit of seeking solution to a problem is known as research. Research is conducted in order to obtain knowledge and information about a specific area or problem. It helps in exploring the problems related to the field of research and thus finding out possible and feasible solutions (Alkins, 2010). The application of the scientific method in searching for the truth about business phenomena including defining business opportunities and problems, generating and evaluating ideas, monitoring…...

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