Reliance Communication

In: Computers and Technology

Submitted By blaine
Words 1305
Pages 6
ABSTRACT
Reliance Infocomm offers a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and international long distance services, data services and a wide range of value added services and applications that will enhance productivity of enterprises and individuals.
Reliance IndiaMobile, the first of Infocomm's initiatives was launched on
December 28, 2002, the 70th birthday of the Reliance group founder, Shri.
Dhirubhai H. Ambani.
This marks the beginning of Reliance's dream of ushering in a digital revolution in India by becoming a major catalyst in improving quality of life and changing the face of India. It aims to achieve this by putting the power of information and communication in the hands of the people of India at affordable costs.
RIC is currently offering its wireless services in 1,100 towns and cities across India.
In January 2004, Reliance Infocomm (RIC) acquired 100 per cent of the undersea cable company, FLAG Telecom for US$ 211 million through
Reliance Gateway Net Limited, a wholly owned subsidiary of RIC.
Reliance WebWorld : Reliance's strategy of vertical integration
Reliance WebWorld is the retail interface initiative of the Infocomm juggernaut and a part of Reliance's strategy of vertical integration.
4
INDEX
RELIANCE GROUP
VISION
MISSION
FACTS
RELIANCE INFOCOMM PLANS AND IMPLEMENTATION
STRATEGY TO PROMOTE INFOCOMM
VALUE CHAIN
TECHNOLOGY
ENTRY STRATEGIES
MARKETING STRATEGY
STRATEGY OF SINGLE PLAN
STRATEGY OF Delayed-Launch
PREPAID STRATEGY
PORTER’S FIVE COMPITITIVE FORCES
SWOT:
TIEUPS AND ACQUISITIONS
CABLE AND WIRELESS
FLAG Telecom
CRITICISM ON STRATEGY ADOPTED BY RELIANCE
5
RELIANCE GROUP
ABOUT
The Reliance Group was founded by Dhirubhai H. Ambani is India's largest business house.
Total revenues : Rs 99,000 crore
Cash profit : Rs 12,500 crore…...

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