Premium Essay

Red Rock

In: Business and Management

Submitted By jasonseah
Words 16361
Pages 66
UNIT 1 i
Introduction to operations management

Unit 1
BLC 301/05

Operations Management

Introduction to Operations
Management

ii WAWASAN OPEN UNIVERSITY
BLC 301/05 Operations Management

COURSE TEAM
Course Team Coordinator: Ms. Loo Saw Khuan
Content Writer: Dr. Quah Hock Soon
Instructional Designer: Ms. Koh Kah Ling
Academic Members: Dr. Chuah Poh Lean and Mr. Chong Fook Suan

COURSE COORDINATOR
Ms. Loo Saw Khuan

EXTERNAL COURSE ASSESSOR
Associate Professor Dr. Lim Kong Teong, Universiti Utara Malaysia

PRODUCTION
Editor: Penerbitan Pelangi Sdn. Bhd.
In-house Editor: Ms. Koh Kah Ling
Graphic Designer: Ms. Audrey Yeong

Wawasan Open University is Malaysia’s first private not-for-profit tertiary institution dedicated to adult learners. It is funded by the Wawasan Education Foundation, a tax-exempt entity established by the Malaysian People’s Movement Party (Gerakan) and supported by the Yeap Chor Ee Charitable and Endowment Trusts, other charities, corporations, members of the public and occasional grants from the Government of Malaysia.
The course material development of the university is funded by Yeap Chor Ee Charitable and
Endowment Trusts.

© 2008 Wawasan Open University
First revision 2013
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission from WOU.

Wawasan Open University
(KPT/JPT/DFT/US/P01)
Wholly owned by Wawasan Open University Sdn. Bhd. (700364-W)

54, Jalan Sultan Ahmad Shah, 10050 Penang.
Tel: (604) 2180333 Fax: (604) 2279214
Email: enquiry@wou.edu.my
Website: www.wou.edu.my

UNIT 1 iii
Introduction to operations management

Contents
Unit 1 Introduction to Operations
Management
Course overview

1

Unit…...

Similar Documents

Free Essay

History of Rock

...History of Rocks As explained in Visualizing Geology, rocks are the words that tell the story of Earth’s long history and minerals are the letters that form the words. While this report will not be discussing minerals, it will introduce the history of rocks and how they are affected by plate tectonics. The focus of this report is on two of the three types of rocks, igneous and metamorphic rocks. Plate tectonics plays a key role in the life of these types of rocks. So let’s get started by first explaining igneous rocks. Next metamorphic rocks will be explained. Lastly, plate tectonics and the affect this theory has on both types of rock. Igneous rocks are rocks that form from magma that has been cooled and solidified. Igneous rocks have a structure that is made up of crystals. Igneous rocks are placed into to categories. As stated before, rocks are created by minerals. The process of a liquid forming into a solid is known as crystallization. The first category is extrusive or volcanic. These rocks are cooled on the top of the Earth’s surface. Extrusive rocks have microscopic crystals because it cools relatively quickly and the crystals do not have a chance to become as large as they could be. Extrusive rocks are formed by lava cooling. The second category is intrusive or plutonic. These rocks are cooled below the Earth’s surface. Intrusive rock is formed by the cooling of magma. Intrusive rocks have crystals that can be seen with the naked eye because the cooling process is......

Words: 965 - Pages: 4

Free Essay

History of Rocks

...Material History of Rock Worksheet Leah Bechtel 12/09/2012 SCI/245 Robert Dillon Write a 500- to 750-word explanation regarding the role of plate tectonics in the origin of igneous rocks. The role of plate tectonics in the origin of igneous rock is extremely important. Igneous rock is formed from magma that reaches the continental and oceanic crust or through hot spots that are around the world. There are three different places where igneous rocks can form; where the lithospheric plates pull apart at mid ocean ridges, where plates come together at seduction zones, and where continental crust is pushed together making the crust thicker and allowing it to heat to a melting point. The word igneous comes from the Latin word for fire, igneous rocks start off as a hot, fluid material which is usually erupted from the Earth’s surface as lava, or magma at shallow depths or deep depths. Magma is a mush like material that can carry a load of minerals, but people often think of lava and magma as a liquid like material of molten metals. The three types of igneous rocks are extrusive, intrusive and platonic rocks. Extrusive rocks are rocks that form and cool on the crust of the Earth whether it is on the continental crust or the oceanic crust. Extrusive rocks cool quickly, within a few seconds to months and they have invisible or very small grains; extrusive rocks have an aphanitic texture. Intrusive rocks are rocks that form within already existing rocks causing sills......

Words: 957 - Pages: 4

Premium Essay

Rocks

...ultimate legal question of nonobviousness, beyond stating that it depends on the identified underlying factual considerations.32 Identifying the differences between the patent claims at issue and the prior art is one question. Determining the amount of inventiveness a person of ordinary skill in the art would need to bridge these differences, and whether such an amount meets the nonobviousness threshold, are separate issues. The Supreme Court’s application of its new nonobviousness framework to the facts in Graham likely exacerbated the problem created by the lack of a definitional basis for the nonobviousness standard. The patent at issue in Graham concerns a spring for a plow shank, which allows the plow shank to move upwards when it hits rocks or other obstructions in the soil, thereby reducing damage to the plow.33 The Court engaged in a detailed factual analysis of the relevant prior art in plow shanks and the differences between the prior art and the claims at issue.34 The Court did not, however, analyze the Graham, 383 U.S. at 17. Sakraida v. Ag Pro, Inc., 425 U.S. 273, 280 (1976); Graham, 383 U.S. at 17. 30 Graham, 383 U.S. at 17-18. The Federal Circuit has subsequently held that it is “error to exclude [secondary consideration] evidence from consideration.” Stratoflex, Inc. v. Aeroquip, 713 F.2d 1530, 1539 (Fed. Cir. 1983). 31 Sakraida, 425 U.S. at 280; Graham, 383 U.S. at 17. 32 FED. TRADE COMM’N, supra note 10, ch. 4, at 9 (“Although the Court lists the key......

Words: 31121 - Pages: 125

Free Essay

I'Ll Have a Miracle on the Rocks

...with and even laugh through the contradictions, hypocrisies, and impossibilities that are part of life. In Israel they seem to hover more startlingly on the surface in 3D; so you have to dodge them, endure them, and make yourself comfortable inside of them. Yes, I can honestly say this summer was a “bucket list” summer for me. One other item on my list while there was to experience The Red Sea, that miraculous place of astonishing crossings, partings, and transformations. So I got on the bus for the ride through the blistering Negev desert or the Wilderness as we know it (and as I saw, it truly is). Soon enough, clad in my hot pink swimsuit, I stood at the shores of the Red Sea. Then it was my turn to immerse myself and take “part” in this miracle. I looked across the waters of the Sea. On the opposite shores I could see Egypt, Saudi Arabia, and Jordan in one eyeful. Worlds away and yet so close. I stepped into the calm sparkling water … expectantly, and… OUCH! What I didn’t expect was to step onto sharp, jagged rocks. Apparently, the Red Sea is a rocky place. All I felt was the stab of rocks and the scorch of the Negev sun. Laughing at myself for over spiritualizing, I thought of one of my favorite Midrashim. Towards the end of the line of Israelites, two men, Reuven and Shimon are crossing through the sea. The thing is, they're both looking down. Apparently even though the water had drawn back from the sea creating water walls on either side, the bottom of the sea was......

Words: 633 - Pages: 3

Free Essay

Chimney Rock

...Chimney Rock is a great depiction of the American landscape, without any indication of civilization or settlement. The embroidery on fabric was strikingly done as the observer can see the disparity through her stitch work. One can notice complex threading modifications that appear to be a complicated task. Chimney Rock creates three-dimensionality to the multihued landscape as the threading adds an assortment of color and shading elements; Chimney Rock contains different shades of earth tones. Carol Shinn’s embroidery utilizes the basic elements of style to portray the American frontier that truly encapsulates what are nation used to be. Overall, Carol Shinn accomplished a salient reproduction of a natural setting. When viewing Chimney Rock the first thing the viewer should notice is the rocky landscape. In the background the viewer can make out distant mountains and flat mesa tops surrounding a desolate valley of green and brown tones. The sky in the background is a bright blue with not a cloud in sight. Carol Shinn creates an interesting natural aspect to the sky by making it a lighter blue as it touches the tops of the mountains and mesas in the background. As the viewer’s eyes are pulled to the middle ground of the piece the orange and red hills break up the foreground and background. These hills have desert shrubs, so hints of greenery contrast the shifting orange hills below. To the right the orange, sand-like hills shift into a towering mesa that has a shadow cast......

Words: 917 - Pages: 4

Free Essay

Red Bull

...
 Marketing
Plan
Outline:
Red
Bull
 Marketing
Background
 Company
and
Product
Review
 
 In
1982,
Dietrich
Mateschitz,
creator
of
Red
Bull
alongside
Chalerm
Yoovidhya,
saw
 1
 where
Japan
and
Thailand
were
heading
in
the
energy
drink
market
and
decided
they
 wanted
a
piece
of
the
pie.
By
1987,
Austria
proved
to
be
a
difficult
market
for
Red
Bull
to
 survive
in
and
soon
Mateschitz
expanded
into
Hungry
and
the
rest
of
Germany.
After
 expanding
across
Europe
with
a
lot
of
trial
and
error
Red
Bull
was
$12
million
in
the
hole.
 Rather
than
scrapping
Red
Bull
as
a
loss,
Mateschitz
fired
all
his
staff
and
hired
a
marketing
 firm
to
help
him
target
nightclubs
and
students.
Buzz
marketing
became
the
main
focus
of
 Red
Bull’s
marketing
plan,
and
soon
students
were
pounding
campus
pavement
and
driving
 around
in
Mini
Coopers
with
a
big
Red
Bull
can
strapped
on
top
with
free
samples.
His
buzz
 marketing
proved
to
be
not
only
cost
effective,
but
the
very
thing
that
gave
Red
Bull
its
 appeal.
Although
Red
Bull
was
not
welcomed
with
open
arms
in
all
countries,
such
as
 France,
Denmark
and
Norway,
it
was
growing
and
expanding.

 
 Mateschitz
soon
realized
that
an
extreme
sporting
event
was
a
profitable
avenue
to
 take
Red
Bull
down.
Red
Bull
started
supporting
approximately
500
extreme
sports
 athletes
and
hosting
exclusive
parties
for
these
rock
star
competitors.
By
1997,
Red
Bull’s
 buzz
marketing
strategy
proved
successful
in
the
U.S.
as
well.
Events
are
now
hosed
......

Words: 2984 - Pages: 12

Free Essay

The Rock

...English 1301 21 Feb 2013 The Rock He is a three-time world wrestling federation champion and a two time intercontinental champion. He was born on May 2, 1972 is 6’5 and weighs 275 pounds. He goes by the name Dwayne Johnson, calls himself the “People’s Champion” and otherwise known as “The Rock.” Other than having the pretty face that Hollywood was looking for, The Rock had to go through many steps as an “actor” before he became well known. However, the rock graduated from the University of Miami as an all -American Football player. Right away, he was entered into the realm of entertainment. This in turn was called a secondary effect because The Rock being a football player was entertainment and attracted the media’s attention. He was ready to enter the world of a celebrity and a star. The public considers the Rock to be a celebrity being that he has gone from music, to commercials, to sports, and journalism. He has starred on Saturday Night Live, That 70’s Show, and will soon be featured in the sequel to “The Mummy” as the Scorpion King. He is an entertainer who loves performing for the crowd. As he himself said, “Always entertaining the fans and knowing that I’m entertaining them-that’s the goal, to entertain the fans and noth compares to that.” Each time he appears somewhere knew it adds to his popularity more and more. You start to conform to this so- called “reality.” The Rock plays many different roles and has many different names that one might wonder which he...

Words: 717 - Pages: 3

Premium Essay

Red Bull

...RED BULL – MARKETING CASE STUDY INTRODUCTION Red Bull Gmbh was founded in 1984 by Dietrich Mateschitz after having been amazingly impressed by Far East functional drinks properties. Strongly convinced of the incredible market opportunity for such a drink category, he developed the formula of Red Bull Energy Drink and in 1987 the first Red Bull can was sold for the first time. This was not only the launch of a completely new product, but it was the birth of a totally new product category. The launch of Red Bull has been the most successful beverage launch of the last decade and drinking Red Bull has become a sort of fashion phenomenon. Today Red Bull is available in more than 165 countries and more than 35 billion cans of Red Bull have been consumed so far. Today Red Bull is the world’s leading energy drinks producer and it has approximately 70% of the market share in the worldwide energy drink market. Red Bull is privately held and therefore does not report its financial results but reliable data ensure that the company is an increasing and continuously growing profitable business nowadays with an average increase in sales of 10-12 % each year. Its motto is "Red Bull Gives You Wings". 1) RED BULL’S MARKETING STRATEGY SEGMENTATION Red Bull has a distinctive approach to marketing. It uses a progressive marketing strategy. This type of strategy aims to constantly evolve and develop the brand. First Red Bull has segmented the market according to age (demographic variable),......

Words: 2572 - Pages: 11

Free Essay

Ragtime for Rock

...Ragtime for Rock Throughout its history, Rock and Roll has been influenced and molded by many different artists and genres. A more prominent catalyst for the evolution of rock would be Ragtime. One of the earliest forms of jazz, ragtime was characterized by its syncopated and “ragged” rhythms, and blazed the path for almost every modern day music genre. Ragtime was a variation of the then popular type of music, march. Even before the 1900’s, this was a popular dance music of red-light districts in African American communities of places such as St. Louis and New Orleans (Rock and Roll). Rhythmically broken up melodies made the sounds lively and springy, and therefore ideal for dancing. Eventually, the genre began being published as piano sheet music. This transition gave ragtime much more exposure to the public and created a lot of buzz. With the help of composers such as Scott Joplin, Joseph Lamb, and James Scott, ragtime took the music community by storm. It’s the innovative styles were demonstrated years beyond ragtime’s fifteen minutes of fame and influenced many artists later to hit the scene. Artists such as the great Ray Charles, who was famous for his syncopation and his seemingly improvised music (Ray). Ragtime was an essential part to the development of rock and roll because of its use of syncopation, talented composers, lively music, and influence it had on many great artists to come. The most prominent composer in the ragtime music genre was undebatably Scott...

Words: 1143 - Pages: 5

Premium Essay

Rocks

...Rock Report Exercise Due Date: 4/1/2014 Name: Rianne Richter Class: 1121k Grade: /35 After you have finished Lab Exercises 4, 5, and 7, complete the following questions. You may have to refer to the exercises for assistance to locate specific answers. 1. Match the rock type with the correct statement describing its formation. (3 point). ❖ Found where the atmosphere or liquid water causes erosion and movement of rock pieces. Metamorphic Formation ❖ Found mostly near convergent tectonic plate boundaries where the P/T condition can be very high. Sedimentary Formation ❖ Found in places where the interior is so hot that rock melts and tehn cools again to form new rock. Igneous Formation 2. List the texture and mineral composition of each of the following rocks. (5 points). Granite: Schistosity; Quartz, K-feldspars, biotite. Marble: Non-foliated; Calcite. Sandstone: Clastic; Quartz, feldspare. Gneiss: Compositional Banding; Diorite or granite. Shale: Layered, fine-grained; Quartz. 3. Where would you expect to find the coarser textured igneous rocks, in a laccolith or in a lava flow? Why? (2 points) A laccolith, because rocks that are found in a lava flow cool too fast to form course faces. 4. Which of...

Words: 762 - Pages: 4

Premium Essay

Castle Rock

...stand out. The one thing that all of the hotels have in common is their pursuit for having the best customer service, food, and a comfortable stay. What makes hotels stand out beyond that is their concepts and theme. In this business proposal, Castle Rock introduces a new theme that incorporates the medieval times. The hotel will be decorated just like a castle with decorated knights standing in the doorway and a gated entrance. There will be a jousting tournament show at nights that will be the featured entertainment. The food is catered towards medieval times as well with chicken legs, mash potatoes, beer, wine and more. Castle Rock hopes to bring more tourism and employment into Portland, Oregon. It will be a full service hotel with all the amenities. The food and beverage will be locally source helping small businesses as well. This will be a strategic move for advertising, as people will tell their network about Castle Rock. There will also be an option for employees to volunteer at local organizations such as the food bank and the homeless shelter to give back to the community. As a new hotel is being proposed, this comes with many opportunities and also threats. The opportunities are endless for building Castle Rock to be a well-known hotel chain and the possibilities of partnering with Portland, Oregon. This is the first hotel that offers such wide entertainment as this and a jousting tournament is rare these days with not a lot of competitors. There are......

Words: 6382 - Pages: 26

Premium Essay

On the Rocks

...Executive Summary: On the Rocks is a soft drinks bar which would be serving its customers with the most stimulating and exotic drinks that they have never tasted before. Our chilled and invigorating drinks would sure refresh the drinkers. On the Rocks provides fizzy drinks which are a combination of various other soft drinks along with other juices and ingredients. On the Rocks promises their customer by providing them with the best quality new flavored fizzy drinks at the fastest possible time. Our combination of different juices and soft drinks would surely make the drinkers feel fanatical. We have set up our business at different shopping malls and departmental stores. We are also available for weddings and parties. We are a small business who presents the drinks as we receive the customer’s order on the counter. Within no time our customers have their drink in their hands. We have basically focused the youngsters and kids who mostly enjoy fizzy drinks and like to try out new flavors. We have set up our business at the shopping malls and departmental stores as we can receive customers at the hub of the mall. We have done our marketing through flyers, brochures, and most probably word to mouth. We have Our competitors are the other stalls which are the hub of the shopping malls like the gola wala, the magic corn, ice cream, etc. We are currently working 10 hours, seven days a week. We intend to provide customer satisfaction in every possible way. In the near future, we......

Words: 1926 - Pages: 8

Free Essay

30 Rock

...Tina Fey’s sitcom “30 Rock” ends tonight, dammit. I haven’t yet seen the finale (I’ll be watching it along with you screener-deficient folks), but I’m genuinely sad to lose my Thursdays with this awesomely dense comedy, which amounted to a grenade made of zingers. Sweet yet sour, at once funny ha-ha and funny-peculiar—and also funny-relevant, if that were a thing—“30 Rock” is quotable to a nearly psychotic degree. I’ll miss it like a stalker misses her stalkee. I could take pretty much any angle in looking back on “30 Rock,” but I’ll take the one that I am currently experiencing: looking straight at the Empire State Building. When the sitcom débuted, it was based on Fey’s experience as the first female head writer for “Saturday Night Live,” but it quickly became something bigger, stranger, and bolder: a surreal machine capable of commenting on anything, from feminism and prismatic perspectives on race to national politics, reality television, and corporate culture—always from a New Yorker’s P.O.V. Not that the characters were native New Yorkers, mind you, other than Tracy (who was born in Yankee Stadium and attended middle school at an Exxon station in the Bronx). The rest had moved to Manhattan from somewhere else: Pennsylvania, Florida, Massachusetts, Georgia. They were ambitious nuts who lived for their jobs, injecting the office comedy mold with both workaholism and a recurrent anxiety about what that might mean. (“I wish I’d worked more,” confessed Jack on his......

Words: 1153 - Pages: 5

Free Essay

Rock of Ages

...Manager, Tourism Kelowna December 2, 2014 Executive Summary Rock of the Ages Music Festival is a brand new festival designed for Tourism Kelowna. The purpose of the music festival is to bring together like-minded individuals who appreciate the rock music genre to celebrate its evolution. Rock of the Ages music festival will host many rock bands, or their tributes, from the early 50’s to today. The festival will be three days during August 14th, 15th and 16th in 2016 with two stages along the waterfront. The music will progress from older to newer rock music. Each day will have a different theme to match the age of the music playing that day. An event brief describes what the event will look like from a customer’s perspective. In the first year of operation, Rock of the Ages expects 5,000 attendees and 20+ rock bands. The music festival will have a revenue stream from ticket sales, sponsors, merchandise, space slips (vendors), alcoholic beverages, VIP experiences, parking and transportation. Rock of the Ages has six major competitors in Canada: Centre of Gravity, NXNE, Sled Island, Osheaga, Boonstock, and Heavy Montreal. Rock of the Ages marketing goals for 2016 are to: Sell-out 5,000 tickets; Ensure at least 4,500 (90%) of attendees are from Canada; Sell 70% of tickets by April 30, 2016; Reach 20,000 people via IMC efforts by April 15, 2016; and to Ensure 85% of attendees are satisfied with Rock of the Ages. The population of the central Okanagan is......

Words: 15225 - Pages: 61

Premium Essay

Rocks

...water bodies. | Arkose is a detrital sedimentary rock, specifically a type of sandstone containing at least 25% feldspar. | Syenite a coarse-grained gray igneous rock composed mainly of alkali feldspar and ferromagnesian minerals. | Tephrite is an igneous, volcanic (extrusive) rock, with aphanitic to porphyritic texture. | Monolith a large single upright block of stone, especially one shaped into or serving as a pillar or monument. | Peridotite is a dense, coarse-grained igneous rock, consisting mostly of the minerals olivine and pyroxene. | Amphibolite is a coarse-grained metamorphic rock that is composed of amphibole minerals and plagioclase feldspar. | Magnetite is a mineral and one of the three common naturally-occurring oxides of iron. | Rhyolite is an igneous, volcanic rock, of felsic (silica-rich) composition (typically > 69% SiO2 | Pelite is a term applied to metamorphic rocks derived from a fine-grained sedimentary protolith. | Turbidite a type of sedimentary rock composed of layered particles that have originated from the oceans. | Siltstone is a sedimentary rock which has a grain size in the silt range, finer than sandstone and coarser than claystones. | Pumice is a light-colored, extremely porous igneous rock that forms during explosive volcanic eruptions. | Limestone is a sedimentary rock composed primarily of calcium carbonate (CaCO3) in the form of the mineral calcite. | Troctolite is a mafic intrusive rock type. It consists essentially of major but......

Words: 305 - Pages: 2