Rab Ne...as a Product of Mass Culture

In: Film and Music

Submitted By Bibliofreak
Words 1552
Pages 7
RAB NE BANA DI JODI (A match made by God)

Runtime: 164min 4secs
Tagline: There is an extraordinary love story in every ordinary Jodi.
Language: Hindi
Written & Directed by: Aditya Chopra
Dialogues by: Jaideep Sahni

Hindi cinema has been a major point of reference for popular Indian culture. It has been an effective instrument for shaping and expressing popular Indian sentiment. Movies by Yash Raj studios, especially, have been the most widely distributed and well-received. Concepts of love, marriage, family, and a shallow look into a more meaningful existence, are those most frequently addressed by these films. Kitsch like this arises out of a failed attempt at art or simply because art has had to take a backseat to the more foreseeable advantages of a commercial undertaking like the movie to be analysed, ‘Rab ne bana di Jodi’.

Surinder Sahni (Shah Rukh Khan) works for Punjab Power and leads a simple life, until his simple life is turned around when he meets & instantly ends up in love with young & bubbly fun-loving Taani (Anushka Sharma) on the eve of her wedding. Tragedy strikes, however (predictably), and the unknown fiancé is killed en route in an accident. With the imminent death of her own father, as a result of the shock on hearing this devastating news, leaves Taani virtually numb to what’s going on around her because of which, when her father asks her to marry Suri, she doesn’t give it a second thought simply consenting to that promise, made by Suri to his dying teacher.
What follows is an unfortunate, but unavoidable, series of events that shows the two newlyweds working out the chinks in this marriage of obligation. At the outset, the audience is made aware of the fact that Suri has fallen instantly in love with Taani, but that our heroine is completely unaware of these feelings she has stirred into life in her seemingly docile,…...

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