Promotional and Advertising Strategies

In: Business and Management

Submitted By 007justine
Words 1494
Pages 6
Introduction

The first factory assembled pickup truck introduced to America was based on a Ford Model T car. Although automobiles had been around for decades there was something unique about Henry Ford’s Model T vehicles. Other automobiles were considered as luxury vehicles because they were expensive to the average working American. In 1908 Henry Ford changed that by assembling affordable vehicles which caused Ford Motors to become popular in the mass market.
Debuting in 1925 the Ford Model T Runabout sold for only $281 US dollars. Henry Ford built 34,000 models the first year which featured a cargo box, adjustable tailgate, four stake pockets and heavy duty rear springs. Which much popularity came other competitors like Louis Chevrolet who at the time was a Co-Founder to Chevrolet Motor Car Company and later merged with General Motors. Louis had a vision to become the leading brand for selling mainstream vehicles. Chevrolet’s goal for getting there was to overtake Henry Ford’s Model T. Louis competitive spirit led to decades of automobile manufactures competing to create the bestselling vehicles in the United States.
In this paper you’ll discover the promotional strategies used by both companies to sell the 2014 Ford F-150 and 2014 Silverado 1500. Marketing recommendations will be made for Ford and Chevrolet to differentiate themselves in the marketplace in order to gain advantage over their competitors. You’ll find ways for both companies to assist with consumer oriented promotions and also take a look at the strategic manner in which has made its pricing decisions. Lastly, the most effective advertising medium will be determined for other automobile manufactures.
2014 Ford F-150 vs 2014 Silverado Fuel Economy
It’s not a coincidence that both companies are pulling out all stops in competing for the 2014 all American pickup truck. The year 2014…...

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