Problem Statement

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Kudler’s Fine Foods Problem Analysis: Marketing
Kandace Kendall
University of Phoenix

Kudler’s Fine Foods Problem Analysis: Marketing Kudler’s Fine Foods is a successful company, with a few issues that need to be worked out. The issues that Kudler’s Fine Foods are dealing with involve management, inventory, marketing, and human resources problems. During week five of our team discussed different issues that are effecting Kudler’s Fine Foods. Each team member talked about a different issue and each of us focused on something different. The issue I focused on the lack of Marketing. Through describing the situation, framing the right problem and describing the end statement and goals, the true problem will arise.
Step 1: Situational Analysis Kathy Kudler’s is a superwomen, who does everything from marketing to hiring and firing her employees. She does all the inventory for her company and works seven days a week. She wears many hats and it will one day wear her out. By doing too much she does not have the proper way to advertise effectively to her customers. Kudler’s Fine Foods has three current stores open and are looking to expand to different markets. Kathy does not have a proper team to research each market and get a feel of the demographics. She does not have a web site up and running yet, which will hurt her business in the end. Customers want pre-view what products they could buy or order them off line. Kathy is planning to expand her catering company. Kudler’s Fine Foods does not have a proper marketing plan to expand the business. She needs to have a marketing research person(s), to make sure they have the proper target market. Without a marketing person, Kathy does not have someone properly to enforce the 4 P’s: product, price, place and promotion. The overall situation is the lack of…...

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