Peter Pham

In: Business and Management

Submitted By tupdn
Words 9863
Pages 40
PHẦN MỞ ĐẦU 1. Lý do chọn đền tài Câu chuyện về Steve Jobs là sự tạo hóa kỳ diệu của tinh thần doanh nhân mà ai cũng phải thừa nhận. Với những phẩm chất tuyệt vời của một nhà quản trị kinh doanh xuất sắc, Steve Jobs đã gầy dựng cho mình một sự nghiệp vĩ đại. Steve Jobs nổi lên như một biểu tượng tối cao của sức sáng tạo, trí tưởng tượng, và sự đổi mới trường tồn, ông hiểu rằng cách tốt nhất để tạo ra giá trị đích thực trong thế kỷ XXI này là việc kết nối óc sáng tạo với khoa học công nghệ, vì thế ông đã xây dựng một công ty nơi mà trí tưởng tượng đột phá được kết hợp với những thành tựu đáng kinh ngạc của kỹ thuật. Với những đóng góp không mệt nghỉ của mình cho Apple, ông đã giúp công ty trở thành một trong những công ty lớn nhất thế giới ( với giá trị vốn hoá thị trường là cao nhất thế giới). Tuy nhiên, cuộc đời doanh nhân tài ba này đã kết thúc ở tuổi 56 (ngày 05/10/2011) vì căn bệnh ung thư. Ông ra đi để lại bao nuối tiếc cho mọi người. Steve Jobs được cho là bậc thầy của nghệ thuật quản trị với phong cách lãnh đạo độc đoán của mình. Jobs đã thể hiện tài quản trị của mình giúp cho công ty Apple thoát khỏi bờ vực phá sản năm 1997 và đạt được nhiều thành công như ngày hôm nay. Vì vậy, chúng tôi đã chọn Steve Jobs với phong cách lãnh đạo của ông để làm nội dung đề tài tiểu luận môn “Tâm lý nghệ thuật lãnh đạo” với mong muốn được tìm hiểu sâu hơn nghệ thuật lãnh đạo của ông. 2. Mục tiêu nghiên cứu Phân tích và làm rõ phong cách lãnh đạo của Steve Jobs tại Apple để rút ra những đặc trưng trong phong cách lãnh đạo của Steve Jobs, chỉ rõ nhưng thành công, tồn tại do phong cách lãnh đạo này tạo ra. Đồng thời, từ những phân tích đó, chúng ta đưa ra những giải pháp giúp hoàn thiện hơn phong cách lãnh đạo của Steve Jobs. 3. Đối tượng và phạm vi nghiên cứu
3.1. Đối tượng nghiên cứu Phong cách lãnh đạo độc đoán của Steve Jobs tại tập…...

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