Pest Analysis on Telenor in Pakistan

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A pest analysis is a scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors • Political • Economic • Social • Technological
The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macro environmental factors.
In this document we will discuss only two factors. 1. Socio-cultural factors 2. Technological factors

Telenor is the Telecommunication Company in Norway. Telenor started its operations on 15th of March 2005 and holds one of six mobile licenses in Pakistan. Today, Telenor is mostly an international wireless carrier with operations in Scandinavia, Eastern Europe and Asia. Telenor Group provides telecommunication services in 13 countries across Europe and Asia.


Social cultural factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates. This factor varies from country to country. Here are some factors which influence the telenor in Pakistan.

These are the factors which can not be changed and the organization has to adapt these factors or adjust with these.

Religion: As Pakistan is an Islamic country and people are very strict in case of Islam. Most of the people come from ethnic background. Any things against the philosophy of Islam on either print or electronic media are treated as against Pakistan.

Culture: Pakistani peoples are very cultural. Most of the people dislike anything extra-ordinary or something which…...

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