Old El Paso Case Notes

In: Business and Management

Submitted By YuliaSpriggs
Words 515
Pages 3
El Paso Case Notes

Background * 75 year heritage * 100 products in 6 different sub-categories: * Mexican sauces * Refried beans * Taco shells * Taco sauce mix * Dry dinner kits * Chilies * Good trade distribution and in-store presence * Regarded by retailers as leader in Mexican food category * Undisputed market share leader for 30 years * Decline in full line of Mexican Food offerings with growth rate of 4.5% lower due to decline in share for Mexican sauces * High levels of unaided brand awareness
Problem/Opportunity
* Implement a growth strategy that will result in a X% sales increase for the brand * Regain market share in Mexican Sauces (steal share from Pace)
Analysis
* Strengths * Very large market share- suggests that they can use this to their advantage as many customers already know their products and are willing to buy one * Very diversified product line * Large distro chain: they already have a large distribution chain which believes in their products so they will likely be open to a new marketing campaign that will increase business * Weaknesses * Mature brand in a slow growing market-> means they need to either introduce a new product in this mature market or find new uses for their current products and promote them to get new clientele to grow at the mature stage * Opportunities * Launch successful marketing campaigns and new products * Threats * Private label * It is considered a premium product in Mexican meal kit section as majority of the products are priced higher than the competitors * Currently the market share for Old El Paso has been going down in 2 categories (Mexican salsa and Mexican dinner kits specifically) * Competitive Analysis * Direct * Private…...

Similar Documents

Additional Note on Progressive Case

...ADDITIONAL NOTE ON PROGRESSIVE CASE (TO BE CONSIDERED FOR CASE ANALYSIS) In March 2000 Progressive began to offer a new product: homeowners insurance. Made available first in an Arizona pilot, the program was extended to Michigan in October 2000, Maryland in January 2001, and Illinois in September 2001. Marketed initially through specially selected and trained independent insurance agents, Progressive’s homeowners policies were eventually to be\ offered, along with its primary product, auto insurance, through the company’s two direct channels, its 800-number and web site. Many consumers sought the convenience of bundling auto and homeowners insurance rather than dealing with separate companies for each policy. Some insurers even offered discounts to customers who consolidated their coverage. Progressive executives thus viewed homeowners insurance as a natural extension of the company’s auto-insurance product suite. In 1997 Progressive ran a trial partnership in Ohio with Travellers Casualty, a major player in homeowners insurance, whereby consumers were offered homeowners quotes when they called for auto insurance. By 2000, Progressive had decided to offer its own homeowners product. 2 The product was launched slowly in select states. The move into homeowners seemed an obvious choice for Progressive. The data-driven company had success in providing auto insurance rates that more accurately (and less expensively) reflected individual consumers’ coverage needs. Cross-selling......

Words: 1184 - Pages: 5

Case Notes

...Case Notes Student Name University Case Notes Soap Case Note: Client Description: Client is a 52 year old, divorced African-American female with 2 children. Client has a 13 year old son and a daughter who is an adult. Client is dressed appropriate and is well groomed. 8/8/13 (S) Client reports have a lot of difficulty understanding her 13-year-old son. She stated her son “holds on to anger and can lash out at the drop of the hand”. She reports the last episode occurred when her son was outside, playing with some friends and one of the boys said something to him. She does not know what was said but her son just exploded. Client stated she is “concerns because she does not want anyone to hurt him and he gets angry over the least a little bit of thing that someone says to him”. As a result client reports arguing with her son and they both end up anger at one another. She is an older parent, and she reports have a little patience with her son. (O) Client is a little frustration in reference to her son angry issues. In the beginning of the counseling session the client appears frustrated when she discusses some examples of her disagreement with her son about his anger and temper issues. Towards the end of the session the client was smiling and able to identify a better way to talk to her son by using different approach without being so angry. (A) Client feels hurt and anger because she is unable to communicate with her son when he gets anger. Client reports......

Words: 1363 - Pages: 6

Financial Literacy for El Paso

...November 05, 2013 Dr. Juan Gomez Superintendent YISD 123 Fake Street El Paso TX, 79936 Dear Dr. Gomez: Financial Literacy of El Paso (FLEP) is pleased to present this proposal for services to support the City of El Paso in achieving its goals for improving the financial literacy from youth to senior citizens by providing advocacy, research, standards and educational resources. The objective of the proposed personal high school finance class is to help high school students develop the ability to use knowledge and skills to manage financial resources effectively throughout their lifetime. In the past, high school students have been required to take an economics class which helped them get a basic understanding of the world of economics in today's world. We are now seeking to have a finance class which will not only help students get a basic understanding of finance but help students use the skills they develop to  help them manage their personal finances responsibly. FLEP has partnered up with GECU, a local financial institution, to make this class possible. The class will teach students the basics of finance as well as teach students how to spend, invest, and save money effectively. The class will include setting up savings and checking accounts with GECU for the students and provide them with special support with their accounts. Our proposal requests that the FLEP personal high school finance class be a required course in the high school diploma......

Words: 1995 - Pages: 8

El Bulli Case Study

...provocing moods or childhood experiences with their food. Furthermore they keep on moving by constantly refining the restaurants philosophy. The creation process of the food is ongoing, even after opening the restaurant in October again so Adrià takes almost more time in inventing new dishes as in serving them to customers. In addition the recipes are almost impossible to copy. Since they use really expensive machines or special ingredients for their creations, the dishes are a unique experience only at that one restaurant. All in all elBulli convinces with the unseen and a new way of creativity, which every time surprises customers with the unexpected. What are the salient features of the creative process at elBulli? Adrià opened the workshop “El Taller” in Barcelona, where he works on the recipes for the new season with two others while elBulli is closed. The process of inventing a new recipe can take very long time. Furthermore he announced a creativity team of 8 to 9 people to research trends and emotions in the food chemistry. He devided this team in three groups and they separately travel the world, attend courses to discover the latest trends. When elBulli opens again the new recipes are used more and more during the season, but they get mostly changed/improved every day. So the creativity process does not stop when Adrià leaves the workshop to open the restaurant again, it is an ongoing process. Are there weaknesses in the restaurant operation? How would you fix......

Words: 950 - Pages: 4

Old Rusty Case Narrative Notes

...Old Rusty W. Banks Rusty Karr the owner and general manager of Waterloo Auto Ltd. was feeling his age and wanted to consider semi-retirement. He wanted to retain only a very senior management role and not to be involved in the day-to-day operations of the dealership. The profits of the dealership were fundamentally important to Rusty’s future lifestyle. As the founding owner of the dealership in 1968, he had seen the dealership grow to the current sales level of approximately 600 new cars and 600 used cars annually. His service facility has also expanded to 18 service bays. In Rusty’s opinion his long standing policy of emphasizing new car sales as the principle business of the dealership had lead to the growth. He also attributed this to developing the customers and playing close attention to the customer’s needs. Most customers both new and used had returned to the dealership several times to make additional purchases. The latest income statement is shown in the exhibit along with an analysis of the service department expenses. To accomplish semi-retirement Rusty needed to make organizational changes. Talking with his daughter, a recent Laurier MBA graduate, he felt that the profit centre approach would best fit his requirements. Thus the dealership was divided into three profit centres. The new cars sales department was to be run by Sue Me, the used car sales department by Le Mon and the service department by Otto Baun. All of these people had been key players...

Words: 1381 - Pages: 6

El Paso History Museum

...Alejandro Vazquez History 1302 El Paso Museum of History On May 3, 2015 I visited the Museum of History in El Paso Texas located in downtown area. The tour begins before entering the building there five about a ninety inch touch screen TVs which you can use to explore virtually all around and every area of El Paso. I found those TVs really amazing since you can touch any artifact, person or building area and it gives you a brief history and pictures of it. It also gives you the opportunity to email yourself of or a friend or yourself about the items selected. Once entering the premises of the museum there you will sign in with the hostess were they will ask you for your name and zip code. No fee is required for the tour the entrance is free and only a small box for donations is at the main entrance. The hostess will give you a brief explanation of expect and what you may do or not do while during the tour. She will let you know that you may take pictures without flash and only certain labeled items may be touched. In the first floor to the room to the left of the entrance there is not much variety of artifacts. In my tour there was a display of India (mid-eastern) culture which included home styles, wedding outfits, statues of their culture believes and pictures of the buildings in that country. The following room in the first floor there was a display of the E.P.F.D. which included outdated equipment used in 1900s of fire hydrants and fire trucks. The also had a......

Words: 872 - Pages: 4

Tanishq Case Notes

...Concept Case Notes – Tanishq: Positioning to capture the Indian Woman’s Heart. ________________________________________________________________________________________________ OVERVI EW: * Indian Jewellery industry * Tanishq and Goldplus SWOT analysis * Problem Analysis * Success strategies * Market Segmentations * Findings & Understandings India's Jewellery Industry: * Indian gold jewellery market~Rs. 60,000 crores Annually * Indian wedding jewellery-~70% of jewellery market * Wedding trousseau consisting of at least 5 pieces~$2,550 where per capita income was~$350 Tanishq – SWOT Analysis: * Strenghts Capital Flexibility Innovative Modern Style Excellent & outstanding advertisement strategy * Weaknesses 'Not for me' Gold Purchase Rituals Gold Perceptive * Opportunities TATA Support The Wedding Market Globalization * Threats Goldplus Local Jewelers Gold Significance Government Regulations Goldplus SWOT Analysis: * Strenghts Marketing Strategy TATA Support Traditions & Values * Weaknesses Limited Outlets * Opportunities Outlets The Rural Market * Threats Tanishq Government Regulations Design Stealers Vision of Undisciplined Boy! Problem Analysis : * Heavy Competition * Failure of Gold watches * Failure to tap wedding Market * "Not for Me "perception * Internal conflicts between Tanishq and Goldplus Succesful......

Words: 309 - Pages: 2

Case Note

...Case Note: Carlill v Carbolic Smoke Ball Co Introduction This case note comments on the decision of Carlill v Carbolic Smoke Ball Co [1893] 1 QB 256. It examines whether any person who act upon the required conditions of a contract is legally bounded by this unilateral offer. The significance of the case lies in the establishment of a precedent that an offer of contract can be unilateral and does not have to be made to a specific party. It also established that notification is not necessarily required in the acceptance of offers, and that once an individual meets the required conditions, the contract is activated. Facts The plaintiff is Mrs. Carlill and the defendant is Carbolic Smoke Ball Company, which is a company that sold carbolic smokeball, an influenza remedy. In a newspaper advertisement the defendant claimed that the people who contacted influenza after having used the smoke ball as directed in the advertisement would be rewarded £100. In order to show the sincerity of this offer, the defendants had deposited £1000 with the Alliance Bank. Believing so, the plaintiff bought and used the smokeball as directed, but soon after continuous usage of it she contracted influenza. Issues There are four main issues in this case, namely (1) whether the advertisement on the newspaper is an offer or a mere puff by the defendant, (2) and how can be distinguish an advertisement from a puff, (3) whether communication of acceptance is necessary in the formation of a......

Words: 743 - Pages: 3

Old Letter Case

...Ilkin Mammadov The OD Letters 1. Problems a. Macro 1) I would say a big Macro issue was Johns behavior. I thought it was a little too arrogant which might have rubbed other employees the wrong way. 2) Another macro issue was that there was a lack of communication which caused issues between the team. b. Micro 1) I think a big micro issue was that Kate was concerned with the apprehensive attitude towards the new project team and how the team was not being very productive. 2) Another micro problem was that the manager was extremely old fashioned and conservative. 2. Causes c. John’s leadership style, was to in your face and arrogant d. The lack of seriousness on important topics e. No respect for team members 3. Systems Affected f. The structural system- John doesn’t work with the team so that effects the team automatically g. The managerial system- There is big pressure from upper management. The team members are not responding to the pressure very well h. The Psychological- Members of the team were no longer motivated because of Jon 4. Alternatives i. Fire John, and choose an effective leader j. Hire an effective leader who has experience working with groups of people k. Increase the productivity by putting people in sub groups 5. Recommendations My recommendation would be to hire a new manager and to make sure he is aware of the issues they had. Make...

Words: 261 - Pages: 2

Old El Paso Case Notes

...Old El Paso Case Notes Background • Established in 1938brand equity • Subsidiary of General Mills strong parent brand Problem/Opportunity • Need to develop a marketing plan for the brand • Implement a growth strategy that will result in a 5% sales increase for the brand while maintaining the current profitability Analysis • Strengths o Very large market shareequity, customer base, loyalty o Currently they are under General Mills which is the 6th largest food company, they already have so many brand in the US , and on average 1 shopper placed at least one GM product in their grocery cart during each visit -> has brand awareness and experience o diversified product line o Sold in 98% of grocery stores large distribution channels, market development • Weaknesses o Customers don’t think about Mexican food as a number one meal, it is does not have top of mind awareness and if they do think about it they wonder if it’ll be too complex o Mature brand in a slow growing market-> Cash caw, means they need to either introduce a new product in this mature market or find new uses for their current products and promote them to get new clientele to grow at the mature stage • Opportunities o General Mills-> large brand recognition and know how to launch successful marketing campaigns and new products • Threats o It is considered a premium product in Mexican meal kit section as majority of the products are priced higher than the competitors o Customers want a quick...

Words: 1455 - Pages: 6

Rba Note Case Study

...RBA Note Printing Case Back ground- NPA prints banknotes for the RBA, Australian passports, and banknotes for a small number of other countries, while Securency manufactures, markets and supplies a range of polymer substrates on which banknotes are printed by NPA and others. In July 2011, the AFP announced that it had charged two subsidiaries of the RBA, NPA and Securency, as well as six former banknote executives, with paying bribes to foreign officials 'in order to win banknote supply contracts. In August 2011, the AFP reported that a seventh individual had been charged. At the time, the RBA wholly owned NPA and owned 50 per cent of Securency. Facts related to various scandals and governance failings- The AFP investigation relates to alleged bribes paid to public officials in up to six countries including Indonesia, Malaysia and Vietnam between 1999 and 2005. The allegations are that senior managers from Securency and NPA used international sales agents to bribe foreign public officials to secure bank note contracts. The charges against the individuals relate to subsections and of the Criminal Code Act 1995 which carry a maximum penalty of 10 years’ imprisonment and/or a $1.1 million fine. The case is the first of its kind under Australia's foreign bribery legislation which came into effect in December 1999. AFP investigations were pursued concurrently with related investigations by overseas law enforcement agencies involving cooperation with the UK's Serious Fraud...

Words: 1118 - Pages: 5

El Paso Museum of Art

...EL Paso Museum of History This was my first time at the El Paso Museum of History and I found it really interesting. To begin, at the entrance of the museum there are some digital huge touch screens that have a map that guide you to the major areas in our city of El Paso. Then I went straight to the second floor because the first floor was not available at that time. On the second floor we found items from Fort Bliss. The exhibitions were mainly objects from the military with a lot of history behind them. There were many things that people used in the past like clothes, furniture, objects to fight in wars etc. There were also many ID cards from the past years, which are very different from today’s identification cards. There were some medical objects used in the past which I found very interesting because it let us understand how technology is advanced in this days. Also the museum had some part of exhibition of the “Segundo barrio” in El Paso. There was a lot of history behind the Segundo barrio and many interesting facts to learn about our past history. In my personal point of view, the museum of history was even better than the art museum. I found this museum very interesting because you are able to know how the things worked in our past. When observing at the historical items you can notice how things have changed and how was life different in those years than how it is in the present. For example we saw some surgical kits and medicine used by our past generations.......

Words: 304 - Pages: 2

Human Resources Case Notes

...Sample Case 1 Ethics and Social Responsibility Case A New Concern for Human Resource Managers: Whistle-Blowing Each year Time dedicates a front cover of its magazine to a “Person of the Year.” Last year, for example, New York City Mayor Rudolph Giuilani was given such an honor for his handling of New York’s 9/11 terrorist crisis. This year Time expanded its version of the person of the year. It dedicated its cover to “Persons of the Year.” The magazine identified three women working in unrelated fields who had at least one common characteristic—they were all “Whistle-Blowers.” The term whistle-blower is defined by the third edition of The American Heritage College Dictionary as “One who brings wrong doing within an organization to light.” The etymology of the term whistle-blower is quite interesting and can be attributed to several sources: the police used whistles in early times as a communication signal and trains used their whistles to communicate warning signals. Today, the term whistleblower has a mixed meaning: it can have a negative connation in certain sectors with whistle-blowers being called, among other words, “traitor,” “turncoat,” and “rat.” Or, it can have a positive connation with whistle-blowers being called heroes. The three women profiled as Time’s Persons of the Year fall into that latter category. They “did the right thing” by informing their respective bosses of wrongdoings such as mismanagement, law breaking, and fraud. In essence, these brave women......

Words: 2842 - Pages: 12

Case Notes

...Case Notes: What to Write; How to Write; and What to Avoid? (Presentation by Bruce Benson, M.S.Ed. @ Seta Conference) Why are case records important? Assessment summary a. Capture relevant data elements”! b. Present accurate customer “snap shot”! c. Deficiencies and barriers should link directly to services and activities! Case management Guide a. Sequential tracking and reporting of customer contact and progress! b. Capture newly emerging barriers! c. Revise action plan! Accountability a. WIA axiom = “If it ain’t in writing, it never happened!” b. Internal oversight! c. Monitoring and auditing! Professional and ethical responsibility a. Human services and helping professions identify record keeping as an important ethical requirement! Information Sharing a. “In-house” sharing of important data and action plans critical to successful customer service! b. “External” sharing is critical to optimizing referral relationships with outside partner agencies! 1 How to Write Case Notes Write Case Notes that are: • Clear and brief • Concise, precise • Accurate and complete • Timely • Readable – acceptable grammar What • • • • • Case • • • • • you should avoid: Avoid “diagnoses” Avoid “Clichés” Avoid “street talk” Avoid Jargon Avoid Stereotypes and prejudices Notes should: Describe behaviors reported by customer and collateral contact! Record statements made by customer! Record your observations! Substantiate conclusions and......

Words: 356 - Pages: 2

Case Notes

...THE SATERA TEAM CASE NOTES PROBLEM STATEMENT The main problem in this case is the growing disagreement between two senior members of the team which is affecting the overall team performance and the working environment. Both the members are very skilled but have very different working styles, and hence most of the time they find it difficult to get to a common ground. Following are some problems which the Satera team project is facing right now • Relationship conflict between two senior mechanical engineers of the team. • This conflict is destroying team cohesion • Lack of communication among team members • Team as a whole is failing to meet the deadline. OB THEORIES Diversity, cohesion and productivity: The Satera team consists of people who are very skilled and have a different approach towards every situation. The issue in this team is the lack of cohesion among the team members. The two senior mechanical engineers of the team - Ira Lovas and David Bennett, have a very different style of working and hence rarely agree with each other. This lack of harmony among these two members is increasing and creating an unfavorable working environment for other team members. The productivity of the whole team is adversely affected and the team is failing to meet the deadlines. Both the senior engineers are equally required in this team for this project and hence it is important to keep them both in the team. Mr. Pinto who is leading the team seems to have an equal amount of......

Words: 542 - Pages: 3