Nike Labour Code

In: Social Issues

Submitted By Ngocdinh
Words 453
Pages 2
Course Case No 12 Nike: From Sweatshops to Leadership in Empoyment Praticses Group’ name: 1. Huynh, Tram : ID#: 179105 2. Nguyen, Uyen : ID#: 179119 3. Tran, Xuan : ID# 179128 4. Dinh Tran, Ngoc : ID#: 179139 5. Nguyen, Phuc : ID#: 179150 6. Kim Nguyen :

I- Summary: Nike Company was founded in 1964, Nike officially changed its name to Nike, Inc. in 1978. After being launched into public, Nike began its rise in the 1980's and the Nike brand was considered as one of the famous companies specialized in sports shoes all over the world. The lower cost of production and innovation advertising and marketing policies helped Nike to get success and big growth. However, in the mid-1990's, labor rights activists, the media accsused Nike for violations of human rights in their factories in the third-world countries such as Korea, Taiwan, Indonesia, China, and Vietnam. The bad health and safety working conditions, low wages, and discrimination in hiring and firing practices in Nike’s factories were accusations of Nike company. Ernst and Young company audited one of Nike’s factories and discovered that extreme, unacceptable standards of chemicals in Nike’s factories are main reasons caused employee’s health problems. The code of conduct was violated. Protestors, Universities against Nike refused and canceled their deals with Nike to produce athletic goods. In 1998, Nike turnovers and stock prices decreased by about 50% leading to the laying off sixteen hundred workers. Through extensive public relations campaigns, Nike tried to deal with the allegations about the labor and human rights violations. Nike established a workplace code of conduct to regulate working conditions in foreign…...

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