Nike Csr

In: Social Issues

Submitted By rafaadalvi
Words 1751
Pages 8
CORPORATE SOCIAL RESPONSIBILITY
OF
NIKE INC.
Presented by

NIKE Inc.

Founded

in 1964 as Blue Ribbon sports
Renamed as Nike Inc. In 1971
Named after Greek God of Victory Νίκη
Headquartered in Beaverton, Oregon
Largest athletic footwear and apparel manufacturer
One of the most visible brands in the world
Revenues of over $25 Billion
Profit of over $3 Billion
Close to 50,000 employees all over the world
Total valuation close to $70 Billion

Trivia
Nike Logo – “swoosh” is one of there most popular along with the logos of Mercedes and Apple Inc.

NIKE Inc.

Nike is the leading brand in the world of sports. Their closest competitors are Adidas, Puma and
Reebok. Nike holds close to 1/3 of the global market share of Athletic
Footwear.
Known for heavy promotion using big stars.
Sponsors the top athletes in all the popular sports.

Nike Inc. Has growth at a cumulative average growth rate of 21% over the last 10 years.

CSR
A corporate self-regulation integrated into business model
An in-built mechanism to ensure compliance with spirit of law & ethics
A move to encourage positive impact through it activity on environment
C
S
R

• CORPORATE PHILANTHROPHY
• RISK MANAGEMENT
• CREATING SHARED VALUE

Triple Bottom Line Approach to CSR
The TBL is an accounting framework with three dimensions: social, environmental and financial. The TBL dimensions are also commonly called the three Ps: people, planet and profit and are referred to as the "three pillars of sustainability".

CSR

NIKE + CSR

Vision

• Doing innovation through the lens of sustainability is fundamental to achieving growth that is not dependent upon constrained resources

Mission

• Make better today – to improve its business and its value chain as they have environmental and social impacts that can be reduced through…...

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