Netflix Adds More Streaming Subscribers Than Expected

In: Business and Management

Submitted By snappie2
Words 265
Pages 2
This article talks about how Netflix reported earnings today after the market closed. The article mentions that the company added 5.59 million subscribers in the fourth quarter, beating projections of 5.19 million. This article relates to Ch1 and to Case 1.2 because according to the article Netflix is turning on servicing 130 additional markets, bringing “total reach of 190 countries”. Ch1 in the book being about “expanding abroad “ deeply analysis the process companies take in order to operate internationally. The connection I see is that before companies decide to expand abroad they encounter many challenges associated with developing strategies, building organizations, and managing operations. After reading the article “Netflix Adds More Streaming Subscribers Than Expected” I immediately connected it with Ch1 and with Case 1.2 because of the tremendous challenges that they have faced and are going to encounter in order reach their target of expanding into 190 countries. Furthermore this article talks about one market that Netflix has not yet been able to get into which is the Chinese market. Because the Chinese market is extremely regulated and the government controls everything shown of the media Netflix has had trouble entering the Chinese market. This brings back Case 1.2 and the decisions that Tingzon had to make in order to enter new markets. Finally, my reaction to this is that Netflix has been doing a great job in expanding into other countries so far. In my opinion Netflix real potential will be reveal when they enter the Chinese market, because is the most challenging market they have…...

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