Moviehouse

In: Business and Management

Submitted By louy
Words 3588
Pages 15
Market feasibility overview
Hempstead,
NY

June 2012

MOVIE THEATRE

Overview

Members of Renew Hempstead have suggested and shown strong support for development of a movie theatre in downtown Hempstead. Renaissance Downtowns engaged our firm to explore the potential market viability of a movie theatre. This brief summarizes our findings.

In comments on the Renew Hempstead website, members recommended the following possible characteristics for a downtown movie theatre:

 Small community theatre  Smoke free  Locally owned, not a chain  Security  Collaborate with Hofstra  Not too many seats in one theatre  Host student films, documentaries  Stage for open mic night  Family nights  Alternating screen  Should have regular snacks  Solar power  Free wifi  Reduced ticket price for bringing in  Mini arcade inside recycled things  Lounge area  Recycled popcorn bags as well as cups  Stores inside the movie theatre  Every fifth visit is free  A little bar for older people  Major motion pictures and Sundance  Red carpet in the entry

Many of these characteristics would likely be feasible; others would likely be dependent on the specific business model adopted by the theatre.

Industry profile The film exhibition industry…...

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