In: Business and Management

Submitted By louy
Words 3588
Pages 15
Market feasibility overview

June 2012



Members of Renew Hempstead have suggested and shown strong support for development of a movie theatre in downtown Hempstead. Renaissance Downtowns engaged our firm to explore the potential market viability of a movie theatre. This brief summarizes our findings.

In comments on the Renew Hempstead website, members recommended the following possible characteristics for a downtown movie theatre:

 Small community theatre  Smoke free  Locally owned, not a chain  Security  Collaborate with Hofstra  Not too many seats in one theatre  Host student films, documentaries  Stage for open mic night  Family nights  Alternating screen  Should have regular snacks  Solar power  Free wifi  Reduced ticket price for bringing in  Mini arcade inside recycled things  Lounge area  Recycled popcorn bags as well as cups  Stores inside the movie theatre  Every fifth visit is free  A little bar for older people  Major motion pictures and Sundance  Red carpet in the entry

Many of these characteristics would likely be feasible; others would likely be dependent on the specific business model adopted by the theatre.

Industry profile The film exhibition industry…...

Similar Documents

The Distance to Andromeda

...of the Earth climb down onto the grass, and the filmed prophecy ends with them gathered as on a pilgrimage beneath the vertical cylinder of their rocket, looking out across the plain to the hills green in the light of the new sun. The curtains close the window of the screen; an amplified phonograph scratches out a tired rhumba; there is a brief scramble for vacated seats, the usual reluctant shuffling towards the exit after the show. Ben thinks of staying for one more screening but his friend Pepe stood up to leave, waving to him from the aisle. He and Pepe go up the aisle, stepping on brittle peanut shells and candy tinfoil; in the diffused light, the audience waits for the lovely and terrible dream. The two boys linger before the moviehouse and look up at the photo stills tacked on the display board: the nuclear-bombed cities, New York and Paris and London, where no man would ever breath and walk again; tomorrow’s spaceship, flaming meteor-like in the night ofspace; the faces of the last people, brave before the unexplored night. Ben looks up at the pictures, and he feels again, deep in a silence within him, like the vibration of invisible wires, the hum of the universe, the movement of the planets and stars. He turns to his friend in a kind impatience, his eyes bright, his chest tightening; he begins to speak, but the hum and movement cannot be uttered. “C’mon, Ben,” says Pepe, and they cross the street away from the sound and glare of the theater, through the small......

Words: 1193 - Pages: 5

Under the Dorm

...Jim and Carter cringe in the fallout shelter as the Town Hall implodes above them. The PD sucks its brick walls in, then spews them high into the sky. The statue of Lucien Calvert is uprooted from its base in War Memorial Plaza. Lucien flies into the burning black with his rifle bravely raised. On the library lawn, the Halloween dummy with the jolly top hat and the garden trowel hands goes up in a sheet of flame. A great whooshing noise — it sounds like God's own vacuum cleaner — has arisen as the oxygen-hungry fire sucks in good air to fill its single poisonous lung. The buildings along Main Street explode one after another, tossing their boards and goods and shingles and glass into the air like confetti on New Year's Eve: the abandoned moviehouse, Sanders Hometown Drug, Burpee's Department Store, the Gas & Grocery, the bookstore, the flower shop, the barber-shop. In the funeral parlor, the rnost recent additions to the roll of the dead begin roasting in their metal lockers like chickens in a Dutch oven. The fire finishes its triumphant run down Main Street by engulfing Food City, then rolls onward toward Dipper's, where those still in the parking lot scream and clutch at each other. Their last sight on earth is of a firewall a hundred yards high running eagerly to meet them, like Albion to his beloved. Now the flames are rolling down the main roads, boiling their tar into soup. At the same time it is spreading into Eastchester, snacking on both yuppie homes and the few......

Words: 346321 - Pages: 1386


... the floor and down the hall and ended fainting on the wall with a vision of ultimate cunt and come eluding the last gyzym of consciousness, who sweetened the snatches of a million girls trembling in the sunset, and were red eyed in the morning but prepared to sweeten the snatch of the sun rise, flashing buttocks under barns and naked in the lake, who went out whoring through Colorado in myriad stolen night-cars, N.C., secret hero of these poems, cocksman and Adonis of Denver-joy to the memory of his innumerable lays of girls in empty lots & diner backyards, moviehouses' rickety rows, on mountaintops in caves or with gaunt waitresses in familiar roadside lonely pet- ticoat upliftings & especially secret gas-station solipsisms of johns, & hometown alleys too, who faded out in vast sordid movies, were shifted in dreams, woke on a sudden Manhattan, and picked themselves up out of basements hung over with heartless Tokay and horrors of Third Avenue iron dreams & stumbled to unemploy- ment offices, who walked all night with their shoes full of blood on the snowbank docks waiting for a door in the East River to open...

Words: 2989 - Pages: 12

Knowledge Management

...residual value is what really establishes the credibility of the manufacturer’s commitment over the lease period to refrain from discounting or introducing a new model that would render the current model obsolete. If the lessor violates his promise, the assets returned at the end of the lease would be worth less than the residual value at which the manufacturer-lessor has agreed to take them back. In effect, the manufacturer has given a hostage to the leaseholder (the lessee). By agreeing to take back the capital equipment for a preset amount and dispose of it in the resale market, the manufacturer-lessor credibly commits to a limited set of price promotions and to a limited rate of planned obsolescence. Example Leasing Digital Moviehouse Projectors: Hughes-JVC23 For the first time this century, in 2009 U.S. households spent more on movie theater admissions ($9.87 billion) than on DVD purchases or rentals. Digital cameras and projectors are clearly involved. George Lucas’s Star Wars movies are now filmed entirely on digital movie cameras. Cinema companies such as General Cinema and AMC Entertainment much prefer digital film over the 60-pound celluloid film prints five feet in diameter. Downloading compressed-signal digital films using high-speed secure data networks will allow the movie houses much more flexibility in their scheduling. In addition, the sound and projection quality will no longer deteriorate after a few dozen showings. The movie production......

Words: 384459 - Pages: 1538