Mcdonald's Case Study

In: Business and Management

Submitted By mansi1507
Words 5579
Pages 23
A Case Study on McDonalds


A Project in Entrepreneurship

Submitted To: Ms. Kishori Ravi Shankar

Submitted By: Mansi Chanana & Udit Bhatia

4455 & 4447


Shaheed Sukhdev College of Business Studies


Perseverance, inspiration and motivation have always played a key role in the success of any venture.
It has been a privilege that Shaheed Sukhdev College of Business Studies has given us the opportunity to work on business projects as part of the course curriculum. These projects serve as a stepping stone into the corporate world and to know it inside out.

At this level of understanding it is often difficult to understand the spectrum of knowledge without proper guidance and advice. First and foremost we would like to express our gratitude towards Ms. Kishori Ravi Shankar, without whose support and guidance this project would not have been possible.

Special thanks to all the people from the various segments explored for providing useful insights that have helped add value to this project.

Mansi Chanana & Udit Bhatia

4455 & 4447


1.0 Franchising: An Overview

Franchising (from the French for free) is a method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and usually a percentage piece of gross sales or gross profits as well as the annual fees. Various tangibles and intangibles such as national or international advertising, training, and other support services are commonly made available by the entity licensing the 'chain store' or franchise outlet (commonly shortened to the one word: franchise), and may indeed be required by the franchisor, which generally requires audited books, and may subject the franchisee or the outlet to periodic and surprise spot checks.…...

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