English and Literature
Submitted By mjnj41
If you have ever had a meal in a restaurant (fast-food / formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is, “the process by which the principles of the fast food restaurants are coming to dominate more and more parts of America’s society as well as the rest of the world” (Ritzer). Nearly all aspects of today's society have become more standardized because of McDonaldization including health care, the restaurant business, and higher education.
Despite its name, McDonaldization refers to a phenomena that reach back past McDonald’s method of fast food all the way to Henry Ford’s assembly line. This introduction of a form of production focused on efficiency is a process that would change the relationship between producers and consumers forever. In other words, the Ford’s assembly line opened the door for consumers to create more effective and logical means of production to gain more with minimum cost. An ideal McDonalized model will be efficient, calculable, predictable, and controlled (Ritzer).
Efficiency is reached by determining the best, most rational way to do something. Once this method is selected, many workers will not have any other choice in how this task is performed. Each part of the assembly line is very structured.
Calculability in McDonaldization refers to the striving of businesses to achieve the greatest sales. This quantitative perception of success takes away from the subjective side of production and consumption. A common example of this is that a restaurant will produce more of a product that will sell rather than a product that is better in quality.
Because the system of production is so structured, predictability is achieved. This is extremely important for those relying on sales data and projections…...