Mba 570

In: Business and Management

Submitted By nancychihuas
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Marketing and Customer Relationship Concept Worksheet
University of Phoenix

Table for Assignment One
|A: Concept |B: Application of Concept in Scenario |C: Citation of Concept in |D: Personal Experience in |
| | |Reading |your Organization |
|Building Marketing Plan which is |Marketing plan for TeraTech, Jack and the |Example from TeraTech |I have worked for large |
|a road map for the marketing |management team need to construct a |Scenario in MBA/570 |companies and the marketing |
|activities of an organization for|marketing plan for the CRM product line. |(Kerin, Hartley, Berkowitz |plan was the road map to our|
|a specified future period of | |Rudelius, 2006,p. 53) |success. This plan included |
|time. | | |training employees on the |
| | | |products and making sure |
| | | |they supported the plan. The|
| | | |leadership had direction and|
| | | |support which created |
| | | |success. |
|Selective comprehension involves |TeraTech needs to understand the |Example from TeraTech |I worked in the…...

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