Marketing 4p's

In: English and Literature

Submitted By alejandroy91
Words 974
Pages 4
Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955

Communication effective communication played a crucial role in serving customer . Verbal or communicating never means as an effective communication , there is sign and written language for those people or employees who are verbally impaired communication in all business should be handled professionally and customer's should never feel left out because you have suddenly decided to speak in a different language than they do. All the communication should be held in a professional and yet approachable manner, communication is referred to as soft skill. Because this is a skill that is learned gradually as you go on with experience, as well as being sustain by precise training
McDonald’s adopts multi-channel communication methods to ensure that all its messages are delivered to staff. These include the use of print, online and other forms of technology such as video conferencing.

Culture
Culture is defined as a specific assemblage of mental, physical, and emotional knowledge of a society or a group of people in society and it contains, in addition to art and literature, the way of life and living, religion, value systems, traditions and beliefs.
Culture affect business:
Marketing: Right from the first day, McDonald realized the importance of marketing in the branding process. Marketing is a characteristic of McDonald. Until now, the money invested in advertising and promotion of McDonald always occupies a fixed rate of turnover of the store. In addition to advertising on television to make the customer feel good, McDonald also participated in funding for sports…...

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