Managing Operation Strategically

In: Business and Management

Submitted By parthipan
Words 3740
Pages 15
EXECUTIVE SUMMARY:

The Coca-Cola Company came up with the idea of launching the new product through the people survey. In India most of the people are fruit lovers. In that many of the people likes the grape flavor. So the Company decided to introduce the new flavor which is named as pulpy grape. Already the Coca-Cola Company implemented many flavors like Maaza, Thums up, Kinley, pulpy orange and so on. Now the company wanted to introduce the pulpy grape which is in the grape flavor. For that the company appointed me as a project manager to implement the new product development.

As a project manager, first I want to form the task force. In that task force there are many departments. But, as a project manager I have chosen the marketing department, financial department, HR department and production department. After forming the task force, they began to start the new product development process through the characteristics of the new product development. The NPD characteristics are idea generation, idea screening, concept of new product, market strategy, business analysis, product development, testing, completing the project and commercialization. These are the nine NPD characteristics to do the step by step process in the new product development.

Whereas doing the project management there is some project planning tools to implement their idea efficiently. The tools are PERT chart, Critical Path Method and the Gantt chart. The Coca-Cola Company used the Gantt-chart method for implement their ideas effectively. Everyone is understood about the project through the Gantt chart. After facing the organization culture and management issues, finally the company launched the product in 31st July 2008 which is named as pulpy grape.

TABLE OF CONTENTS

1. INTRODUCTION…...

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