Lg Washing Machines

In: Business and Management

Submitted By blaine
Words 2589
Pages 11
. Introduction

3.1 PRODUCT PROFILE
A washing machine is a domestic appliance powered by a fractional horsepower (FHP) electric motor to wash clothes and household linen and dry clothes. The capacity of the washing machine is determined by the weight of the dry clothes it can wash at a time and is expressed in kgs.
3.2. SEGMENTATION: Washing machines can be segmented on the following bases:
3.2.1. Functions- Washing machines can be classified as washers, semi automatic and fully automatic machine on the basis of their functions.
* Washers: Washers are simple machines, which wash clothes but do not dry them. They are minimal in functions and are mainly manufactured in unorganized sector. These are single tub machines and are very low in price. These machines are becoming obsolete in the urban areas due to their inefficiency in performing certain functions.
* Semi automatic or Twin tub: These machines have two tubs, washing tank and drying tank. They perform more function than the washers but the sequencing and duration of each stage of the process like washing, rinsing and drying operations have to be controlled manually. Clothes need to be physically transferred from one tub to the other.
* Fully automatic: These are compact machines in which clothes are washed and dried automatically in a single drum. Depending upon the type of fabric and total weight of the clothes the wash combination is selected and the wash cycle is carried out automatically. Fully automatic washing machines require a continuous stream of water for operating smoothly. Fully automatic washing machines can be further categorized based on the way the clothes are loaded in the machine.
3.2.2. Loading System:
* Top Loading: In these types of machines, clothes are loaded from top. The advantage offered is that clothes can be added or removed from the machine even when washing is in…...

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