Lg Branding

In: Business and Management

Submitted By gurjitsingh19
Words 3388
Pages 14
A
PROJECT ON
“BRAND LG”

[pic] Presented By:
Gurjit Singh – 3022
Heman Makwana – 3023
G. Kalaiarasan – 3025
Kalpana Patel – 3026
Acknowledgement

We would like to thank Prof Sohan Mahanty for providing us with such an important and challenging opportunity of preparing a project report on Branding which has enabled us to learn a lot about the Branding strategies, LG’s product innovations and marketing tactics for the Indian market.

It is a matter of great pleasure to express our sincere gratitude and thanksgiving to our Director – Dr. Bigyan Prakash Verma.

Last but not the least, we extend our sincere thanks to all the people who helped us directly or indirectly in way of ideas and valuable thoughts for making this project, a grand reality.

History of LG Brand:
| LG's history dates back to 1947 when Lucky Chemical Industrial Company (LCIC), the first chemical company in South Korea, was |
|established. In 1958, LCIC started Goldstar Company to manufacture consumer durables. Within a year of its inception, Goldstar manufactured|
|South Koreas first radio, A 501. |
|In the 1960s, it started exporting radios to the US and Hong Kong and manufactured Korea's first telephone, refrigerator and black & white |
|television. With the consumer durables business picking-up, LCIC changed its name to Lucky Goldstar. |

Since South Korea was a small market, Lucky Goldstar expanded its operations to foreign countries and established its first overseas branch in New York in 1968. In the same year, it manufactured Korea's first air conditioner. By the 1970s, Lucky Goldstar became the first Korean consumer electronics company to get listed on the Korean stock exchange…...

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