Knowing Your Audience

In: Business and Management

Submitted By haggy
Words 778
Pages 4
Knowing Your Audience
Jacob Kalajian
August 26, 2013
Todd Breton

Knowing your audience is one of the most important aspects in communication. You may send the same message to different people but because of your audience you will choose different methods of communication, we have to make sure our message is understood. There was a tragic accident on Thursday August 5th, 2010 there was a mine in Chile that collapsed trapping 33 miners 2300 feet below ground level, without any communication to the outside world, with limited supplies of food, water, and oxygen. After a few days of the collapse still no one knew if the men were alive or dead. Prior to releasing any information to the family and to the people, you have to investigate a little as what went wrong, where the men would be in this scenario and what their best option to keep them alive so when the message is delivered you will cover the questions that will come up. The company had to release the news about the minors, one to the family members and other to the staff of what had happened that day. This is a serious decision the company would have to take as how to transfer this type of news about their loved one. You have more than a few audience in situations like this, you have the families, the peers, the country, and the world, and they will be watching you. Upon delivering the message to the families face-to-face would be best in these situations, you have to be very careful to word things properly, you have to explain and create pictures for them that you will do everything in your power to find the miners alive and well. Another tough task to do is to issue the news to your employees; this can be in a group meeting and speak to them as one. This group of people has worked among each other for years and is like their second family, you have to ensure them that the…...

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