Submitted By samellulu
Strengths: attributes of the organization that are helpful to achieving the objective.
Internal factors – The strengths and weaknesses internal to the organization. - Use a PRIMO-F analysis to help identify factors
The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4P's; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macroeconomic matters, technological change, legislation, and socio-cultural changes, as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix.
Strengths in SWOT mean an attributes which can help the organization to achieve the goal. The strength of Coca Cola Company would be its strong global brand. The Coca Cola Company is the best selling soft drink in most countries, and one of the best brand companies and is one of the largest corporations in United States. In addition, it is the largest beverage company, marketer of non-alcoholic beverage concentrates and manufacturer and syrups in the world. Furthermore, it is very successful in soft drink market, Coca Cola Company has nearly 400 brands in all over the world, its image keep in people’s heart deeply; also, it is selling 1.5 billion serving each day, even there are many other brands, such as Pepsi, Oasis and XXX. The branding is one of the Coca Cola Company strongest strengths.
On the other hand, the Coca Cola Company has global…...