Jollibee

In: Business and Management

Submitted By Annabellelan
Words 3881
Pages 16
Asian Social Science; Vol. 10, No. 21; 2014
ISSN 1911-2017
E-ISSN 1911-2025
Published by Canadian Center of Science and Education

The Situations of Sole Proprietorship, E-Commerce Entrepreneurs and
Trends in Their E-commerce: A Case Study in Thailand
Pattarawadee Permwanichagun1, Sumeth Kaenmanee1, Aree Naipinit1 & Thongphon Promsaka Na Sakolnakorn2
1

Faculty of Management Science, Khon Kaen University, Khon Kaen, Thailand

2

Institute for Peace Studies, Prince of Songkla University, Hat Yai Campus, Thailand

Correspondence: Pattarawadee Permwanichagun, Faculty of Management Science, Khon Kaen University, Khon
Kaen 40002, Thailand. E-mail: pattarawadee999@hotmail.com
Received: June 16, 2014 doi:10.5539/ass.v10n21p80 Accepted: September 4, 2014

Online Published: October 30, 2014

URL: http://dx.doi.org/10.5539/ass.v10n21p80

Abstract
The aim of this study is to examine the situations of sole proprietorship, e-commerce entrepreneurs and trends in their e-commerce. This study uses a mixed-method quantitative and qualitative approach for collecting the data.
The study finds that most sole proprietorships in e-commerce are owned females between 31 and 40 years old who are educated with a Bachelor’s degree (63.16%) and draw an income of 40,001–50,000 bahts per month
(approximate $1 USD = 33 bahts). Most of these sole proprietorships (66.59%) are located in the central part of
Thailand. These entrepreneurs spend more than eight hours a day on their businesses and supply their products by themselves. However, most of the problems faced by these sole proprietorship, e-commerce entrepreneurs involve the cost for investment in the business and the knowledge that is required in order to be an entrepreneur.
Nevertheless, the trend toward sole proprietorship, e-commerce entrepreneurs in Thailand will increase with the adaptation of…...

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