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Hult Strategic Growth Challenge: iRobot – “Where to Win” & “How to Play” in the increasingly crowded robotics space
Competition Details
Judge: Ronald Jonash
Professor of Strategy and Innovation, Hult International Business School
Case Study: iRobot - “Where to Win” and “How to Play” in the increasingly crowded robotics space
Developed by Professor Ronald Jonash and Bert Fickel for the purpose of classroom discussion and analysis at Hult International Business School. ©2014
What would you do?
You are the head of strategy at iRobot, and have been asked for your recommendations and rationale on “Where to Play” and “How to Win” over the next two years.
1. Where should iRobot best put its development resources and focus?
2. Where is iRobot’s marketing budget best spent?
3. How can iRobot best win given its strengths and weaknesses?
4. What are the key factors and competencies that are liable to drive success and gain a sustainable competitive advantage?
Read the complete case study on pages 1 - 2.
Entries must be submitted in PowerPoint format
10 slide maximum including 1-2 page executive summary (not including title page)
Presentation should be professional and “boardroom ready”
1st Place - 40% scholarship towards tuition
2nd Place - 25% scholarship towards tuition
3rd Place - 15% scholarship towards tuition
How to submit
Apply for our intake 2014
Submit your proposal
Case Study iRobot - “Where to Win” and “How to Play” in the increasingly crowded robotics space
Case Challenge: You are the head of strategy at iRobot, and have been asked for your recommendations and rationale on “Where to Play” and “How to Win” over the next two years.…...

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