Intersect Investments

In: Business and Management

Submitted By daddybcat
Words 4493
Pages 18
Intersect Investments’ business, pricing, and competitive strategies have worked very well for many years. However, September 11, 2001, started chaotic market conditions for the financial services industry. A volatile climate has left many financial firms struggling to keep both their clients’ trust and investor’s credibility. In addition to the above, many factors including strong competition, technology, the economy, and social trends have started to have a significant impact on the financial industry. To succeed, investment companies need to offer a wide gamma of products coupled with expert advice. Therefore, Intersect Investments needs to consider carefully its strengths, weaknesses, opportunities, and threats as part of its strategic planning process.
This paper will analyze benchmarking research made on companies dealing with transformational issues such as Coca-Cola, Ford Motor Co. Apple Computers and Legion Paper Co. Some of those organizations are global leaders within their respective industry. Therefore, any benchmarking analysis is relevant to the current situation at Intersect Investments.

Synopsis by Bruce McCormack

It has become a cliché to state that tough times demand tough measures. The terrorist attacks of September 11, 2001 redefined this cliché for most businesses on Wall Street and throughout the world. One such Wall Street business, Intersect Investment Services, tried boldly to overcome the toughness of the times without making a drastic strategic shift, but found itself barely managing to survive. After four years of such struggles, Intersect is now looking to vision change to improve its brand image and begin establishing long-term customer relationships. Coca-Cola Company is not unlike Intersect in its struggles suffered after 9/11 or its attempts to re-establish superiority in the market based on…...

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