Inside Intel Inside

In: Business and Management

Submitted By facebook123
Words 1032
Pages 5
Case 4 Inside Intel Inside
What was the original motivation behind Intel’s decision to launch the Intel Inside branding campaign? What factors have accounted for the success of the campaign? From a consumer perspective, how does the Intel inside logo affect your PC buying decisions?
Intel was a market leader in PC Microprocessor industry. Due to evolving new technology and intensifying competition, sustaining technological lead was of utmost priority in 1990 for Intel. They had threats from growing powers like AIM (Apple, IBM and Motorola) tie ups in 1991. To counter this competition, Intel doubling up their R&D. There were simultaneous development of products of 2 generations going on. The other competitors could not catch up with Intel’s speed of development of new products. In 1997, Intel encountered loss of market in < $1000 PC market. This segment was fast growing. AMD was a major player and gained market share in this segment. Intel did not want to lower their price because this would affect their brand equity as well as reduce their bottom lines. So they countered by introducing another product that they positioned in entry level segment. This kind of product differentiation allowed them to gain leadership in that market without diluting their brand image. They also lowered price of their older product to compete directly with AMD.

Their product 286 was a big success in the market. But 386 processor sales did not pick up even 3 years after launch. This was mainly because the users were not able to appreciate the differences between a 286 and a 386 as a product. But Intel was in a position to push for sales because their next product in pipeline was about to be launched. Intel on verge of launching 486 chip. Then they conducted an experiment to find out whether there was a positive correlation between awareness levels and sales. They conducted the…...

Similar Documents

Inside Job

...t interests me when questionable but long-unquestioned business practices attract fresh scrutiny and then, surprisingly quickly, transition from being ignored or tolerated to being generally denounced. I suspect this type of attitude shift is happening now in the context of conflicts of interest confronting academic economists. Such conflicts can arise when, for instance, a distinguished economist testifies before Congress, is interviewed in the press, or otherwise weighs in on policy debates without disclosing that, in addition to his academic affiliation, he also has financial/professional ties that may color (or appear to color) his objectivity. Several recent developments have drawn attention to the issue. First, there’s Inside Job, a documentary film that explores the causes of the financial crisis and deals harshly with high-profile academic economists who had undisclosed financial ties. For example, the film includes a painful-to-watch interview (available online) in which Frederic Mishkin, a professor at Columbia University’s Graduate School of Business and a former Federal Reserve Governor, reluctantly admits that Iceland’s Chamber of Commerce paid him $124,000 to write a paper endorsing the country’s stable business environment, a fact not disclosed in the paper. Next, there’s Financial Economists, Financial Interests and Dark Corners of the Meltdown: It’s Time to Set Ethical Standards for the Economics Profession (available online), a research paper...

Words: 271 - Pages: 2

Intel Inside

...Business marketing’ Report on: Intel Submitted to: Khan tahsina nimmi Lecturer Department of Marketing School of Business Submitted By: |Rased Abdur |09-14501-2 | |Anoy Md Shakib Ahamed |09-14497-2 | | | | | | | | | | | | | Executive Summary The internal complexity of the personal computer has grown to a staggering level. Today’s most advanced processors and chipsets incorporate millions of transistors, and must be compatible with dozens of operating systems, hundreds of platform components and thousands of hardware devices and software applications. To ensure leading performance, reliability and compatibility in this complex environment, Intel invests over $300 million......

Words: 8915 - Pages: 36

Inside Job

...were showered with incentives to give loans to anyone for exorbitant interest rates, and since nobody cared if the loans were repaid, the commission alone was all that mattered. The massive amount of liquidity in the system and the hunger for mortgages resulted them to repackaged the loans into collateralized debt obligations (CDOs), with numerous of them backed by subprime mortgages, then sold to investors. Besides, the ratings agencies such as Standard & Poors were paid to give them all AAA ratings, which caused many buyers to believe in what they were buying. However, long after the damage is done, the rating agencies acted too late to downgrade these papers. People cautioned that this would lead to catastrophe, but those that warned inside of the government were pushed aside by former Fed chairman Alan Greenspan, Ben Bernanke and Treasury Secretary Hank Paulson, plus academic economists who sold their opinions to corporate bidders, making them enablers of the disaster. I strongly agree to this movie director's closing admonition that strong financial industry regulation needs to be reinstated, executive compensation needs to be limited and consumers have to get protected by the government. The government should empowered to rate bonds, especially if it requires certain kinds of fund managers to possess only officially rated bonds. The respective regulatory units should have started new rules and policies to oversee CDOs, CDS, leverage aspect of financial firms and......

Words: 2829 - Pages: 12

Inside Job

...Project Report Subject: Islamic Banking & Finance Submitted to: Sir Hamad Rasool Bhullar Submitted by: Maria Saleem (l1s10bsaa2009) Imran Arif (l1s10bsaa2031) Zeeshan Ahmed (l1s10bsaa0033) Gohar Nouroze (l1s10bsaa2018) Hassan Sarib (l1s10bsaa0011) Umair Khan (l1s10bsaa2006)   Inside Job Inside Job is a 2010 documentary film about the late 2000s economic catastrophe Charles H. Ferguson. In five parts, the film delves into how changes in the policy environment and banking practices helped generate the financial crisis. Background of Iceland: Iceland had a stable environment and it was a complete structure of a modern economic society. Its population was 320,000 with a GDP of $13 billion. Gylfi Zoega Professor of Economics at the University of Iceland said that, “A fine location for families to live happily.” In 2000, Iceland’s government began a policy of deregulation. This set up the basis for the banks to upload debts when the foreign companies were accumulated. As the crisis unfolded itself the banks became unable to refinance their debts. The financial crisis of Iceland was the largest suffered by any country in the economic history. It was a political crisis collapse of all the three major privately owned commercial banks, with their difficulties in the refinancing their short term debt and run on deposits. In September 2008, Glitnir bank would be nationalized followed by the Landsbanki. Two days later another bank, Kaupthing was also......

Words: 1303 - Pages: 6

Inside Job

...Felicia Feliciano English 101 Ms. Lonon Argumentative 3/12/13 9/11 was an inside job. September 11. 2001 was a tragic day for all American people, the unimaginable just happen, and too many lives were lost. It is a day that will never be forgotten. After the ciaos very slightly began to settle, the American people need answers, answers that still till this day have never been answered. Four hundred and forty two days have the attacks finally there was some sort of “answers” through the 9/11 commission report. The way the described the day is question still left a lot of people confused, with confusing comes the search for real answers and from the tat the question raised, who was really responsible on our nation. From this question stems the ultimate argument, can it really be possible that our own government can be involved. I struggles with this question constantly, it bothered, and I knew I had to do my own research. With y search for the truth, I have to admit, I believe in some way our government either knew, or had a helping hand in the destruction. I argue these points whenever the subject comes up and many just really can’t believe our government would ever to conspire against us. I don’t know if these people are scared to know the truth or they are just too ignorant to see the evidence and fact supporting my dispute. Instead of using any critical thinking skills they just believe anything the government feds......

Words: 1164 - Pages: 5

Intel Inside and Far Away

...Intel Inside: Part 2 A paper submitted to Webber International University in partial fulfillment of the requirements for the Bachelor of Science degree in Sports Business Management By: Hugo Cedeno Date: November 13, 2013 Course: Management Semester: Fall, 2013 Instructor: Dr. Fred Fening Introduction Intel is an American multinational semiconductor chip maker corporation founded in 1968 by Robert Noyce and Gordon Moore. Intel has also invented many others technological products such as motherboard chipsets, network interface controllers and integrated circuits, flash memories, graphic chips, embedded processors and other devices related to communications and computing. Intel also started the beginning of a new era with the came out of the highly successful Centrino chips for laptops. Directly, Intel set out to become the leading chip supplier. Many types of challenges have Intel’s managers faced in connecting their geographically dispersed teams. These teams that we are mentioning are Cyber teams that refers to a group of people that manage a big part of their work using social media communication more than a face-to-face......

Words: 820 - Pages: 4

Inside Job

...government took the decision to deregulate its three largest banks in what "Inside Job" calls "one of the purest experiments in financial deregulation ever conducted". The result was disastrous. The banks revelled in excess and unchecked greed. They developed an enormous appetite for risk and went on a borrowing spree the likes of which had never been seen in Iceland before. In a few short years Iceland's banking sector collapsed. "Finance took over, and more or less wrecked the place," Icelandic economist Gylfi Zoega says on film. "In a five-year period, these three tiny banks, which had never operated outside of Iceland, borrowed $120 billion, 10 times the size of Iceland's economy. The bankers showered money on themselves, each other and their friends. There was a massive bubble. Stock prices went up by a factor of nine; house prices more than doubled. The banks set up money market funds. And the banks advised deposit holders to withdraw money, and put it in the money market funds. The Ponzi scheme needed everything it could, huh?" This collapse could have proved an early warning signal for the US, but policy makers like Greenspan were as blind to Iceland as they were to America's institutional memory. The Great Depression that lasted four cruel years, ended in 1933, and only really beaten by the advent on World War II, appeared to leave no lasting lessons. The tragedy brought home by watching "Inside Job" is the realisation that the global financial meltdown that saw......

Words: 414 - Pages: 2

Inside Out

...Essay - Inside Out Inside Out is a short film from 1999 made by Tom and Charles Guard, also known as The Guard Brothers. This short film shows how opposites attract, but it also shows how a big chaotic city can make love difficult. In Inside Out the male character and the female character never really connect, they never really talk or touch each other. They never meet, because they are separated by the fashion shop's window. The window is like a barrier. Still they kind of have an instant "connection", like eye contact. When the man sees the woman he lights up, becomes energetic and he seeks her attention, he tries to act funny. The complete opposite of what he was before, a frustrated man, because no one would sign his papers, they just ignored him and walked on by. The woman is entertained by him, but she is also very shy and she tries to hide behind some mannequins. Though this could also be flirting, because she is alternately hiding, coming out, hiding again etc. This shows their differences. Two opposites meet and attract. At the end of the short film it shows that the attraction is not strong enough. The city forces them to go their separate ways. A city which is very chaotic and not to mention, big. The cinematic techniques amplify the chaos in the city, for example: There is a lot of short takes and close ups on peoples feet which shows that the citizens are always on the move. There is also hand-held camera and this certainly gives the idea of action and......

Words: 745 - Pages: 3

Inside Job

...THE INSIDE JOB The documentary is split into five parts. It begins by examining how Iceland was highly deregulated in 2000 and the privatization of its banks. When Lehman Brothers went bankrupt and AIG collapsed, Iceland and the rest of the world went into a global recession. Part I: How We Got Here The American financial industry was regulated from 1940 to 1980, followed by a long period of deregulation. At the end of the 1980s, a savings and loan crisis cost taxpayers about $124 billion. In the late 1990s, the financial sector had consolidated into a few giant firms. In March 2000, the Internet Stock Bubble burst because investment banks promoted Internet companies that they knew would fail, resulting in $5 trillion in investor losses. In the 1990s, derivatives became popular in the industry and added instability. Efforts to regulate derivatives were thwarted by the Commodity Futures Modernization Act of 2000, backed by several key officials. In the 2000s, the industry was dominated by five investment banks (Goldman Sachs, Morgan Stanley, Lehman Brothers, Merrill Lynch, and Bear Stearns), two financial conglomerates (Citigroup, JPMorgan Chase), three securitized insurance companies (AIG,MBIA, AMBAC) and the three rating agencies (Moody’s, Standard & Poors, Fitch). Investment banks bundled mortgages with other loans and debts into collateralized debt obligations (CDOs), which they sold to investors. Rating agencies gave many CDOs AAA ratings. Subprime loans led to......

Words: 763 - Pages: 4

The Darkness Inside

...The Darkness Inside Built inside every human being is the need to abide by law, and to act civilised. But hidden much deeper, is the temptation to resist acting lawfully and resort to savagery. Sometimes, these two impulses conflict with one another and people are confused as to which desire to follow through with. In William Golding's Lord of the Flies, Jack acts no differently. In the beginning of the novel Jack never strays from the law, he is always civil and lawful. As the novel progresses he forgets about society and wants to obtain power. He is not given what he wants and uses violence to obtain power. Powerful people often resort to violence in order to control others. As Piggy tries to correct Jacks mistakes, Jack resorts to violence towards Piggy. The text subsequently shows Jack punching Piggy in the stomach, “This from Piggy, and the wails of agreement from some of the hunters drove Jack to violence.”(pg.71) This quote shows that when people demand power, they resort to violence to obtain their power, such as Jack did towards Piggy. This is significant because when too many people want to obtain power, they will all resort in violence to achieve what they yearn. Evidence that violence leads is a means of control is reflected throughout the book. Jack uses violence and the kids fear him, therefore he gains power. Ralph asserts his dominance in chapter two by interrupting others so he can be heard over the other kids, which is another way of showing how he......

Words: 1450 - Pages: 6

Inside Job

...After watching the Inside Job video, the term Global Economic Crisis of 2008 or Global financial Crisis that I understood is where a period of time, there was a great depression on workers, consumers, producers and the peoples due to major losses that happened globally between investment banks, insurance company, Audit firms, financial services firms and other multinational corporations. What are the causes that these entire gigantic firms led to major losses? This economic crisis had cost ten millions of people lost their savings, their jobs and their homes. The first part of the video was about Iceland country. Iceland is such a beautiful country with fresh air, foods, efficient operations of geothermal and hydroelectric and where the economic was stable in marketing before the crisis happen. Iceland is one of the high standard living countries. In 2008, the population is very high about 320,000 and the GDP of the country was $13billion, the bank had major losses about 100billions. During the year of 2008, Iceland banks collapses due to borrowers unable to settle their debts from lenders. Unemployment triples in 6 months. The three banks in Iceland which are Iceland’s banking, Kaupping and GLINTR had borrowed money which is three times the economics of Iceland. Government had financial deregulation. The government could not able to protect the citizen during this crisis. Collapses of major bank in US and Iceland are main causes to this crisis The major Investment banks......

Words: 947 - Pages: 4

The Inside

...R. Samuel Brock English 1301.16 McKeown September 23, 2015 The Inside I have gone most of my life with just a few friends, and not a lot of dates. Recently, I’ve also done very little talking. I do not hate people. I find myself to be a great catch, and when I am comfortable, I can blabber until the cows come home. I do not know why, but recently, I’ve gone into a state of deep introversion that I am not entirely sure I will ever get out of. As a college freshman, I saw this first semester as a great opportunity to make new friends, find new hobbies, and maybe even meet a girl. But every single time I see someone I might like to talk to, I do the same thing. I sit there, and look back and forth between them and the ground. I do this, up until they, or I leave. Then once separated, I think of all the ways I could have started a conversation, and all the different places it could have gone. It doesn’t make any sense to me! Whenever I’m in a group of people, even if I have never met any of them, I feel perfectly fine. I’ll participate in conversations, and even crack jokes. Some of the best friends that I have ever made have come from a large group of random people. It’s only when I am alone, that suddenly I lock up, and become this shy, personality-less hunk of meat. Just sitting and waiting to be left alone. I work as a bagger at the H-E-B on 19th street in Waco. It takes a ton of communication amungst the workers to make sure everything goes where it......

Words: 853 - Pages: 4

Intel Inside

...MGT3300 PRINCIPLES OF MANAGEMENTS Intel Inside and Far Away Case Application # 3 Shakine Charles DISCUSSION QUESTIONS 10-64 What challenges have Intel’s managers faced in connecting their geographically dispersed teams? The challenges that Intel’s managers have faced in the connecting their geographically dispersed teams is dealing with different team member living in different countries, time zone, language barriers, and diverse cultures. 10-65 How have they dealt with these challenges? Intel’s managers have dealt with these challenges by using the virtual retrospective methods. “A formal method used for evaluating project performance, extracting lessons learned, and making recommendations for the future”. Communications and collaboration are all geographically dispersed team priorities in order to be successful. 10-66 Would a “confrontational” atmosphere be appropriate in all team situations? Explain. A confrontational atmosphere can be both bad and good to improve team effectiveness. Good because disagreements about task content can be beneficial because it stimulate discussion, promote critical assessments of the problem and options, and can lead to better a team decision. It brings to the team of employees their beliefs, goals, values and variety to the organization in making all decisions. 10-67 Discuss how roles, norms, status, group size, and cohesiveness might affect these geographically dispersed teams? Roles might affect Intel and its global teams......

Words: 438 - Pages: 2

Inside Job

...Inside Job The American financial industry was regulated from 1940 to 1980, followed by a long period of deregulation. At the end of the 1980s, a savings and loan crisis cost taxpayers about $124 billion. In the late 1990s, the financial sector had consolidated into a few giant firms. In March 2000, the Internet Stock Bubble burst because investment banks promoted Internet companies that they knew would fail, resulting in $5 trillion in investor losses. In the 1990s, derivatives became popular in the industry and added instability. Efforts to regulate derivatives were thwarted by the Commodity Futures Modernization Act of 2000, backed by several key officials. In the 2000s, the industry was dominated by five investment banks (Goldman Sachs, Morgan Stanley, Lehman Brothers, Merrill Lynch, and Bear Stearns), two financial conglomerates (Citigroup, JPMorgan Chase), three securitized insurance companies (AIG, MBIA, AMBAC) and the three rating agencies (Moody’s, Standard & Poor's, Fitch). Investment banks bundled mortgages with other loans and debts into collateralized debt obligations (CDOs), which they sold to investors. Rating agencies gave many CDOs AAA ratings. Subprime loans led to predatory lending. Many home owners were given loans they could never repay. During the housing boom, the ratio of money borrowed by an investment bank versus the bank's own assets reached unprecedented levels. The credit default swap (CDS), was akin to an insurance policy. Speculators could buy...

Words: 584 - Pages: 3

Inside Job

...Introduction: Inside job is a movie produced and written by Charles Ferguson mostly recognized as the founder and president Representational pictures, Inc. In this film he has produced he is able to make people understand how the most outstanding leaders of finance and the government itself have contributed to the financial crisis of the world with a clear view of how it began emerging up till today’s financial world. However, with the help of Matt Damon narrating the story through the documental it is possible to see the reaction of some of the major head finance representatives of the United States whom still today continue contributing to the collapse of the global markets. Nevertheless, the documentary in five enriching parts, blackmails the procedures, interferences, and, provisions that crashed the markets in the USA causing a major impact in global potencies such as Iceland. Inside Job opens up with a tremendous case study of Iceland unfolding how the market crash has caused three of its major banks to collapse. Iceland used to be a stable nation with low levels of criminality, a wise and strong educational system, and powerful in both stability and its financial systems. However, the global crisis of 2008 cost 10 million people to loose their jobs, savings and even their homes. Basically what was causing it wasn’t only its financial crisis but also overpopulation of over 320,000, a GDP of 13 billion and bank losses of 10 billion. In this way comes Alcoa into......

Words: 3596 - Pages: 15