Individual Report

In: Business and Management

Submitted By Sotnonas11
Words 2219
Pages 9
Fundamentals of International Business
Individual Report

PART 1
My responsibility was to read through, discuss and analyze the Consultancy Report about the John West case with the title “The sustainable strategy for Tuna Fishery”. Having the experience of our work depending on “Aldi”, I have to recommend some important points on my classmates’ report, which are missing or incomprehensible.
My first recommendation is that each consultancy report is certainly required to have a specific market point and to include a PEST analysis of the company. After that, it would be necessary to have a comparison and a clear benchmarking between John West and its competitors and a feasibility analysis. Furthermore, the solution section should include not only the proposals of a different fishing method but also the financial impact that each one of these methods could have on the company and how each one of these methods could help the company to improve its products’ quality and its sales. Finally, since the problem is recognized and the consultancy group tries to solve it, the advertisement should not be only as a reference but it should be part of the solution. 1. Specific market point and PEST analysis
Reading through the project it is not clearly comprehensible that the report is based in United Kingdom’s market. The result of this fact on the consultancy report is that we do not know the exact competitors, the exact consumers, the specific market pool and it is reasonable that the SWOT analysis is not as accurate as it could be and of course the PEST analysis is totally absent. The PEST analysis is necessary, because it would give us information especially about the social and technological factors that could help for the solution of the problem either showing the consumers’ needs and demands or establishing the capability of the technology. 2.…...

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