Identifying and Explaining the Success Factors of Recent Mobile Games: Flappy Bird and 2048

In: Social Issues

Submitted By dragondack95
Words 1183
Pages 5
| 2014 | | Class: SSC101
NGUYEN THANH TUAN
Roll Number: GH12106SSC Individual Assignment 2 5/31/14 |

[Topic: Prepare a report identifying and explaining the success factors of recent mobile games: Flappy bird and 2048] | |

Table of Contents
EXECUTIVE SUMMARY 3
I. INTRODUCTION 3
1. About Flappy Bird 3
2. About game 2048 5
II. SUCCESSFUL FACTORS OF TWO ADDICTIVE RECENT MOBILE GAMES 6
1. The successful factors of Flappy Bird 6
2. The reason behind the 2048’s success 6
III. CONCLUSION 7
REFERENCES 8

EXECUTIVE SUMMARY
Nowadays, lots of types of mobile games have developed in the market; however, this report will on identifying and explaining key successful components of these two new mobile games cause much attention when they appear, those are Flappy Bird and 2048. From the success that we can educe lessons for themselves. I. INTRODUCTION 1. About Flappy Bird Flappy Bird is a mobile game actually launched in May of 2013, developed by Vietnam-based developer Nguyen Ha Dong and published by GEARS Studio, a small, independent game developer also based in Vietnam. The game has a side-scrolling format and the player controls a bird, attempting to fly between rows of green pipes without coming into contact with them (Wiki information). Originally released on the App Store since 5/2013. By the end of the month 1/2014, Bird started flappy fever charts and lead free app for both IOS and Android platforms in the United States. According to figures from App Annie, flappy Bird had a growth rate astonishing jump from 1500 levels to the highest position of the charts after only two months (Zing.vn information).

Flappy Bird’s popularity continued to climb into January 2014. On Jan. 10, the app achieved a major milestone: It became a top-10 app in the United States. It was ranked the eighth-most-downloaded free…...

Similar Documents

Mobile Technology: Paving the Way to Organizational Success

...Mobile Technology: Paving the Way to Organizational Success Marissa Ricalde BA 333: Management Information Systems Professor Kevin Ho December 09, 2011   Executive Summary The advancement of technology has helped organizations reach success. Because Information Technology (IT) plays an important role in business, it is important to understand how it improves business functions. Mobile devices are common in the market and since it reaches millions of consumers, it makes it easier for businesses to stay connected with their employees. In this paper I explore the correlation between organizational success and the use of mobile devices, what smartphones have to offer and how it creates employee mobility, and a comparison of the top two selling smartphones currently in the market, the Blackberry and the Iphone.   Mobile Technology: Paving a Way to Organizational Success The invention and revolution of mobile devices Since the beginning of civilization, men have discovered ways to be more efficient. With the discovery of science sprang the creation of electricity. Since then we have been looking for more innovative ways to invent things that make our lives more comfortable. For example, the first car was invented in the 1700s and has come a long way since then. What was once to be considered heavy steel on wheels running on motor oil has revolutionized to a fuel efficient vehicle mostly running off electricity. With the advancements in technology, it is hard to...

Words: 2674 - Pages: 11

La Normandie Success Factors

...failure and success. La Normandie may not have the appeal, as could be the case in the European market. A question exists of whether a French hotel and restaurant would survive in an area so diverse in American culture. Also, There is no mention in the case study of any benchmarking and the use of funds to illustrate upstream (R&D) costs of the probability of hotel or even French quisine market success. This is of extreme importance when considering that success of the restaurant, a showpiece for the hotel, could greatly effect the return investment on the hotel itself. E. Due to the high cost to reprint the menu, the setting of menu prices carefully is a key point and issue for Jacquard and his associates. Jacquard knew that the first six months would be crucial in formulating public opinion. Given that people are willing to pay a premium to be the first to visit such a new and profound establishment and knowing that the restaurant is managed by an individual with high regard and experience of the first rank in European restaurants, the establishment may be justified in increasing the price above the 50% markup of cost plus margins as will be discussed later. However, once customer interests wanes and competition offers alternatives, the establishment may need to reduce its pricing and therefore endure additional costs to reprint an expensive menu. 2. What are the Critical Success Factors? A. The first and most important critical success factor is the......

Words: 1013 - Pages: 5

Factors Influencing Mobile Banking in India

...Factors influencing Adoption of Mobile Banking in India Business Research Methods By, Group 5 Section B Sr. No 1 2 3 4 5 6 7 Name Raagul S N Viswanathan Muthu Ritesh Jain Karan Daga Anshul Gupta Debajib Das Ankur Bordoloi Roll Number 12DM-108 12DM-181 12IT-015 12FN-61 12HR-04 12DM-49 12IB-11 Group 5, Section B, Institute of Management Technology, Ghaziabad, PGDM 12-14 Page 1 Executive Summary: This study was conducted with the aim of identifying the factors affecting the adoption of mobile banking by the mobile users. It has been identified that variables like speed of the transaction through mobile, Mobility access, functions provided by mobile banking, ability to learn, perceived cost, perceived utility, perceived Risk etc play important role in the adoption rate of mobile banking. With the convergence of banking services and mobile technologies, users are able to conduct banking services at any place and at any time through mobile banking. The increasing ownership of smartphones in India and rest of the world has made this service accessible to large masses. For banks, mobile banking vis a vis other traditional forms of banking is a highly preferred channel as it cuts down on costs in the long run. Also it provides a highly convenient option to customers as they can carry out their banking transactions at a click of a button wherever they like. To realize this win-win situation, it becomes highly important to identify the key factors affecting the adoption......

Words: 3914 - Pages: 16

Project Management Success Factors

...The Optimal Reference Book: Project Management Success Factors Extraordinary insight™ into today’s education information topics Table of Contents Why 70% of Government IT Projects Fail, Quality Project Management for Education Agencies .............................................................................................. 5 About the Author.................................................................................................... 8 Foreword................................................................................................................. 9 Selecting the Right Vendor to Manage Your Project .............................................. 11 Project Governance........................................................................................... 13 Project Risk ....................................................................................................... 14 Issue Management............................................................................................ 14 Education Agency Uniqueness .......................................................................... 14 Unfunded Mandates and Local Control............................................................. 15 ESP’s Quality Project Management (QPM) for Education Agencies ......................... 16 QPM Overview.................................................................................................. 16 QPM Principles...............................................

Words: 28042 - Pages: 113

Critical Success Factor

...Measures and Metrics to Track Critical Success Factors for Customer Service: 1. Achieve higher levels of customer satisfaction 2. constant improvement in our processes 3. Increase our market share. Measures and Metrics to Track CSF Data There should be measurements put in place to monitor and track progress. This can be done through a reporting process that is used to collect specified data and share information with senior leaders. STEPS: 1. Finding Key Customer group * Buyer * Rentals * Seller i. Individual ii. Agent iii. Builder Every customer group will have different requirements and expectations. The measure of their satisfaction should also be different. 2. Seek Customer Feedback: * The only way for an organization to know how well they are meeting customer requirements is by simply asking the question.   * There should be a structured process to collect feedback from each customer group in an effort to identify what is important to them. * Can be done by Focused group discussions conducted on a quarterly basis and finding out what is important to a customer. 3.  Develop Survey Tool * Conducting a monthly quarterly survey to find how well are we meeting the customer requirements( found out in FGD) * Different survey for different customer groups. 4. Survey Each Customer Group : * A survey customized to their particular requirements. ......

Words: 1671 - Pages: 7

Critical Success Factors

...So many important things can compete for our attention in business that it is often difficult to see the trees for the woods. What’s more, it can be extremely difficult to get everyone on your team on the same page and focused on the overall goal. This is where critical success factors can help. Critical successful factors can be defined as “the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project” (Mindtools, 2013). By identifying our critical success factors, we can create a common point of reference to help direct and measure the success of our business or project. The Irwin text states that “managing ourselves is probably life’s greatest challenge” (Irwin, 2006). We often find ourselves failing to do the simplest things—like getting to work on time or controlling what we say to others. Sometimes we find ourselves looking back on situations, wondering what we could have done differently to achieve the optimum results. Self-management takes a great amount of self-control on our parts because one must learn to conquer negative impulses and resist overreacting to situations that arise. We must assume positive attitudes and practice forethought. Being prepared for a situation shows a level of required competence, which allows us to build skillful relationships where we understand everyone’s differences and recognize conflicting agendas. How well we work with one another determines...

Words: 926 - Pages: 4

Success Factors of Crowdsourcing

...'Sucessful Crowdfunding campaign’ Introduction: Crowdsourcing: Crowdsourcing emerges as a new paradigm of organization used by companies to reach out to distributed talent in the context of a globally interconnected society (Villarroel et al 2007, 2011a, 2011b). Although the term “crowdsourcing” is relatively new (Howe 2006), and it has only received theoretical attention by management academics in recent years (Geerts, 2009) (Malone, et al., 2010), crowdsourcing initiatives led by companies have over two decades of existence, finding roots in the software industry (von Hippel & von Krog, 2003). Crowdsourcing offers a new business model that allows companies to gather faster and at a lower cost, the knowledge distributed among the population, specific to each one of us, the knowledge of time and place. (Hayek, 1945) (Schenk & Guittard, 2011)(Villarroel 2008, 2011c; Villarroel & Taylor 2007). (Malone, et al., 2010) Even though crowdsourcing is emerging recently to the understanding of a wider audience, it has stuck the eye of a few lecturers as early as 1998, whilst Thomas Malone and Robert Laubacher, noticed the organizational changes in motion and expected long term consequences (Malone & Laubacher, 1998). The Linux case has highlighted these new flexible businesses which might be assembled at some point of the initiatives and then are dissolved once the venture is done so staff can then seek for long term projects to paintings on. (Malone & Laubacher, 1998) This......

Words: 5780 - Pages: 24

Critical Success Factors of E-Learning Adoption

...496 Critical Success Factors for E-Learning Adoption Spiros Borotis Athens University of Economics and Business, Greece Panagiotis Zaharias Athens University of Economics and Business, Greece Angeliki Poulymenakou Athens University of Economics and Business, Greece Chapter XXXV ABSTRACT E-learning attracts considerable interest in contemporary corporate training curricula. As it concerns a  considerable  investment,  organizations  that  tend  to  adopt  and  maintain  it  effectively  and  efficiently   in the long term need to learn from the pioneers. Authors’ experience and extensive literature review lead to 11 critical success factors, which promise to increase the awareness towards the most common impediments. Those critical success factors include the alignment with business objectives; leadership; empowerment of the learning aspect; technological infrastructure; blended instruction; careful design; evaluation and feedback; time and space to learn; motivation to learn; usability; and complete knowledge of learners’ characteristics. Copyright © 2008, Idea Group Inc., distributing in print or electronic forms without written permission of IGI is prohibited. Critical Success Factors for E-Learning Adoption INTRODUCTION E-learning is increasingly recognized as an important mean in delivering effective and relevant training in the workplace. This new training delivery mode exploits the power of Web networking and capitalizes on corporate technology......

Words: 7282 - Pages: 30

Flappy

...Hour of Code Report In a word document, provide the following: Choose one activity (tutorial) that you worked on in class and… 1. Which one was it? ~ Flappy Code. 2. In a couple of paragraphs, outline what you created and what you learned. ~ I “created” a variation of the flappy bird game using Scratch blocks with tutorials helping me to finish certain aspects of the game. Like the real game I made the small flapping bird fly slightly higher with every click and check for collisions with the ground and pipes. I also created a Scoreboard with blocks which incremented at every time that the bird passed through a set of pipes unharmed. The game was also enjoyable in the sense that edits were allowed to be made after the tutorial was over which would help children in the aspect of exploration of coding concepts. They can now see the joy of code in these minigames and explore more intricate code in the future. ~ I learned that children can be easily invoked into a future in interest in computer programming just by displaying their current interests in forms which they find amusing. 3. This webpage will stay online indefinitely, what other tutorial that you would like to look into? ~ I personally have no interest in any other tutorial if any of them resemble the one that I completed today, however, I may be interested in perhaps creating a tutorial or recommending one to younger people. Value: 3 marks added to the next Test...

Words: 253 - Pages: 2

Term Paper on Identifying the Marketing Strategy in Existing Mobile Company in Bangladesh

...Term paper On Identifying the Marketing Strategy in Existing mobile Company in Bangladesh [pic][pic][pic] [pic] [pic][pic] Siddheswari University Collage, Dhaka Department of Marketing Term paper on Identifying the Marketing Strategy in Existing Mobile Company in Bangladesh Submitted to Md. Mizanur Rahman Mazumder Chairman Department of Marketing Siddheswari University Collage, Dhaka. Submitted by Md. Shibly Hasan Dept. Marketing Roll no: 9575781 Registration no: 1625621 Date of submission: 15 April, 2013. Siddheswari University Collage, Dhaka Letter of Transmittal 15 April, 2013 Md. Mizanur Rahman Mozumder Chairman, Department of Marketing, Siddheswari University Collage, Dhaka. Subject: Submission of term paper Dear Sir, With great respect, I am happy to submit my report on the topic “Identifying the marketing strategy in existing mobile company in Bangladesh”. I am felling proud to prepare my Report under your energetic guidance and supervision. This report is an important part of BBA program. In completing the report I tried my level best to blend all my knowledge and in imparting every accessible details of the survey avoiding needless intensification of the report. Your priceless supervision, suggestion, and guidance have......

Words: 4677 - Pages: 19

Success Factor of Bkash

...| Success Factors Of “Bkash” Needs can bring Success | green Business School | 8/9/15 | Business Communication | | | Success Factors Of “Bkash” Needs can bring Success | green Business School | 8/9/15 | Business Communication | | Report on- Success Factors of “Bkash” Course Name- Business Communication Course Code- BUS-202 Prepared For- Zeeshan Kingshuk Huq Guest Faculty Green Business School Prepared by- SL | GROUP MEMBERS | ID | 1 | Md. Rayhan Uddin Razu | 142006010 | 2 | Shohana Biswas | 142006040 | 3 | Papiya Haque | 1420060 | 4 | Humayon Kabir | 1410060 | 5 | Md. Sadekur Rahman Titu | 142006006 | Date of Submission: 21 August, 2015 Contents No table of contents entries found. Letter of Authorization Letter of Transmittal August 20, 2015 Zeeshan Kingshuk Huq Guest Faculty Green Business School Green University of Bangladesh Subject: Submission of term paper on “Success Factors of Bkash”. Dear Sir, This is our great pleasure to submit the term paper titled as “Success Factors of Bkash”. This report has been prepared to fulfill the requirement of the course - ‘Business Communication’. We have put our best effort to make this term paper a successful one. It has been joyful experience for us to work about study. However this has been obviously a great source of learning for us to conduct similar types of studies in the future. Therefore, we would like to express our sincere gratitude...

Words: 830 - Pages: 4

Flappy Bird's Now Officially Game over

...Flappy Bird’s now officially Game Over Have you seen the bird with thick lips, which looks really heavy, that can’t fly on its own? Tap to flap was its line to be able to go through the spaces of the tubes from above and below. That game which has a weird looking bird that keeps on making people curse themselves when it got itself bumped with the tubes, is called the Flappy Bird. In May, Dong Nguyen uploaded a new game to the iOS App Store. It was just one of the hundreds of apps added to Apple’s iTunes marketplace each day. Nguyen had created a simple game in which the player controls a funny-looking bird by tapping the screen, and it needed a simple name. He called it Flap Flap, until he realized another app had the same title. Luckily, developing and updating games on the App Store is such a fast, iterative process that he was able to quickly retitle it Flappy Bird. Perhaps you’ve heard of it. This game was very common to most teenagers where in they waste time just to be in high score. It was very viral that became the next Angry Birds and next Temple Run. Months after he released it, Flappy Bird shot to the top of the charts, drawing even more players, which made it even more popular, which drew in even more players. Millions of people were downloading Flappy Bird at its peak, and Nguyen was raking in $50,000 a day from the pop-up ads that appeared during gameplay. The concept of the game is just very simple: You tap the screen to make the bird fly, release to...

Words: 803 - Pages: 4

Critical Success Factors for Elearning

... Critical Success Factors for Online Distance Learning in Higher Education: A Review of the Literature Bussakorn Cheawjindakarn1, Praweenya Suwannatthachote2, Anuchai Theeraroungchaisri3 1 Faculty of Education, Chulalongkorn University, Bangkok, Thailand Faculty of Pharmaceutical Sciences, Chulalongkorn University, Bangkok, Thailand Email: bussakornonline@gmail.com, praweenya@gmail.com, anuchai@gmail.com 2 Received 2012 The aim of this paper is to specify the Critical Success Factors (CSFs) for Online Distance Learning (ODL) in Higher Education (HE). Research methodology was analyzing and synthesizing the literature review. The literatures were reviewed to determine items relevant to online learning success as implementation, criteria and indicator. A total of 19 papers, published during 2000-2012, were selected from Chulalongkorn University reference databases. Data analysis method was using one of the popular analysis techniques for qualitative research works or the content analysis. The results on the CSFs for ODL can be grouped into 5 factors: 1) institutional management, 2) learning environment, 3) instructional design, 4) services support and 5) course evaluation. Each of these 5 factors includes several important elements that can assist to enhance efficiency of online learning courses in higher education institutions. It is a concrete approach to lead functions of an online institute or course in all levels to the same directions for achieving the success of the......

Words: 5465 - Pages: 22

Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games

...Systems and CALM Telepresence: High-Performance Video-Conferencing ICTs and Climate Change Ubiquitous Sensor Networks Remote Collaboration Tools Technical Aspects of Lawful Interception NGNs and Energy Efficiency Standardization Activities for Intelligent Transport Systems Distributed Computing: Utilities, Grids & Clouds The Future Internet ICTs and Food Security Biometrics and Standards Decreasing Driver Distraction ICT as an Enabler for Smart Water Management Using Submarine Communications Networks to Monitor the Climate Standards and eHealth The Optical World Trends in Video Games and Gaming ITU-T Technology Watch Report September 2011 Video gaming is a global phenomenon, a fast-moving multibillion dollar business, cutting across all age groups and gender. This ITU-T Technology Watch Report surveys some of the latest developments in the world of video games, describes the most common gaming platforms and terminals and highlights new technologies enabling a better gaming experience and associated standardization activities. http://www.itu.int/ITU-T/techwatch Printed in Switzerland Geneva, 2011 The rapid change of the telecommunication/information and communication technologies (ICT) environment requires related technology foresight and immediate action in order to propose possible ITU-T standardization activities as early as possible. ITU-T Technology Watch surveys the ICT landscape to capture new topics for standardization......

Words: 10531 - Pages: 43

Identifying the Factors That Affecting the Customer Hospitality

...Identifying the factors that affecting the customer hospitality A Report On Identifying the factors that affecting the customer hospitality Submitted to Mr. Asraf Harrun Lecturer in Marketing Department School of Business Submitted By BBA, 24th Intake Sec-06 BUBT Bangladesh University of Business and Technology Serial No. | Name | Id | 1 | Taha Kabir (Group Leader) | 10112101244 | 2 | Anika Zinnat Joya | 10112101250 | 3 | Rifatul Hassan Sagar | 10112101248 | 4 | Md. Nasir Uddin | 10112101243 | 5 | Roktim Hossan | 10112101229 | Bangladesh University of Business & Technology (BUBT) 05/01/12 Letter of Transmittal 9th, May, 2001 To Mr. Md Asraf Harun Lecturer in Marketing Department School of Business BUBT Subject: Submission a report Dear Sir/Madam, It is really a matter of immense pleasure for us to submit the report on “Identifying the factors that affecting the customer hospitality”. This report enriches our knowledge. We will be highly encouraged if your kind to receive this report. We put our best effort to include all the applicable information, which we have collected from both primary and secondary sources and also from our personal observation. If you need any further clarification therein, we will be your instant service and I am always available for any queries. We would be grateful to you if you accept this report and give our assessment on it. Faithfully yours Taha Kabir (Group......

Words: 5216 - Pages: 21