Ice Cream Industry in India and Vadilal

In: Business and Management

Submitted By mayuresh
Words 3450
Pages 14
Summer Project Report

Study of the Sales Infrastructure of Vadilal Milk Products Ltd. in Navi Mumbai

By

Swapnil V Barhate

&

Mayuresh J Kamble

[pic]

Sydenham Institute of Management Studies,
Research and Entrepreneurship Education, Mumbai
(SIMSREE)

ACKNOWLEDGEMENT

I take this opportunity to thank Mr. Mayur Awasthi for giving me the opportunity to work on this project. He provided me with the right direction and guidance during the course of my project which helped me deliver the required output. His feedback and views on the topic were very insightful. The freedom and independence with which he allowed me to work and the confidence he entrusted upon me helped a great deal in motivating me.

Table of Contents

SYNOPSIS 4
OBJECTIVE 5
INDUSTRY PROFILE 6
COMPANY PROFILE 10
RESEARCH METHODOLOGY 11 Title Of The Project 12

Problem Statement 12

Scope Of The Study 12

Sources Of Data 12

Population 13

Places Of Study 13

Analysis Techniques 13

DATA ANALYSIS & INTERPRETATION 14 Sample Size for the survey 15

Types of outlets surveyed 15

Category of retail outlets as per sales of ice cream 16

Penetration of Vadilal Products in retail outlets in Navi Mumbai 17

Brands which sell the most in Navi Mumbai 18

Brands which people demand most 19

Popular categories of ice creams 20

Importance of packaging of ice creams 21

Replacement of expired products or faulty products 22

Influencing factors for stocking decision for ice creams 23

FINDINGS OF THE STUDY 24
RECOMMENDATIONS 25
QUESTIONNAIRE 26

SYNOPSIS

Indian Dairy Industry is the largest in the world having around 40% milk processed to produce dairy products. Ice cream is an essential processed product. Indian Ice cream industry is still at a nascent stage when compared to consumption in US & European…...

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