How Important Is the Role of the Editor Within the Editorial

In: English and Literature

Submitted By char
Words 4466
Pages 18
How important is the role of the editor within the editorial
Commissioning process?

1. Introduction

1. Executive Summary

This report discusses the importance of the role of the multi-skilled editor within the editorial commissioning process, whilst analysing what is involved within magazine feature commission. In order to achieve the main objective of gaining a practical feel as well as an analytical view to the tasks and processes involved in a magazine feature commissioning, this report acts as an accompaniment to a case study on ‘Intersection’ magazine, which illustrates and reflects on the role of the editor within the commissioning process. This task involved creating a commissioned feature for the new VW Passat CC, and provided a chance to learn leadership and motivational theories, which are needed for a coherent editorial vision.

2. Terms of Reference

The methods of obtaining information for this report will be both primary and secondary research methods. Primary sources include the Intersection case study, focus groups and surveys, and secondary research includes research gathered from reports, textbooks, case studies, and the Internet.

2.0 Methodology

This study aims to give an understanding into how an editor’s role within a magazine is of vast importance to the success feature commission. The purpose of this report is to illustrate through a case study and management and motivational theories as to how the role of the editor is changing; how an editors role is extremely varied and multi-skilled and how the editor is involved in every step within the commissioning process. It will look at an explanation of commissioning, the challenges and importance of commissioning before concluding with recommendations.

2.1 Primary Research

‘Primary research is research in which data is actually collected from the natural…...

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