Holiday Sales

In: Social Issues

Submitted By marlene
Words 423
Pages 2


Wide Assortment of Plasma Models from Major Brands Supports Consumer Demand for Ultimate Home Theater Experience

New York '' December 13, 2006 '' Industry reports that sales of Plasma television sets are soaring this holiday season affirm that consumers are now seeing at retail the clear advantages of benefits of Plasma for their big screen home entertainment center, according to the Plasma Display Coalition. On Black Friday alone, the NPD Group reports that Plasma experienced a 140 percent increase in unit sales, compared with last year.

“Consumers are embracing Plasma in record numbers because they love the life- like picture that a big-screen Plasma HDTV delivers,” said Jim Palumbo, president of the Plasma Display Coalition. “It is evident that the outstanding picture quality, very high contrast and black levels, full range of color reproduction, and wide viewing angle that Plasma offers are resonating with people who are shopping for a new high-definition TV. For consumers considering a television above 40-inches, Plasma is the clear choice for the home entertainment center,” Palumbo added.

Inundated with so many HDTV options at retail, consumers are arming themselves with information before heading out to shop. “They know that if they are looking to create the ultimate home theater experience to enjoy movies and sports, then Plasma is the TV of choice,” said Palumbo.

In the store, consumers are finding better-trained sales associates and a wider assortment of Plasmas from leading brands at a broad range of price points and feature levels than ever before. Equally significant, retailers have created excellent viewing environments so that shoppers can really see the benefits of Plasma before bringing the set home.

For the first time, this holiday season, Plasma HDTVS are going…...

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