Google Case Study

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GOOGLE CASE STUDY

Summary:
Google was founded in 1995 by Larry Page and Sergey Brin and it was the first popular search engine in the world. They created this search engine so that users can find any website or document on the web based on keyword or exact searches. Google provides free services for their users. Other than the search engine, they can also search books on Google Book Search, news on Google News, videos on Google Video (YouTube) and maps on Google Map. Google is presently the market leader. With the help of competitive analysis and environmental analysis; in this case study we are going to answer the following questions. 1. Review Google’s corporate webpage and annual report. How would you describe Google’s strategy? 2. Prepare a competitor analysis. How would you define Google’s industry? Who are Google’s competitors? 3. Prepare an environmental analysis. What are the major trends impacting Google’s industry? What are the growth prospects for Google’s core business? 4. Do you think Google’s industry is a competitive market, in the technical sense? Does Google have a sustainable competitive advantage in internet search? 5. Would you recommend investing in Google?
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Introduction
Google Inc. defines itself as a global technology leader which focuses on the ways people connect with information’ Google is a search engine which offers variety of services including the ability to search for images, books, videos, products and phone numbers. Google also provides free email, instant messaging, blogging services and the company has become an international brand as people across the world ‘googled’ searching for information. The business model of Google was based mostly on revenue from paid advertising. The two main advertising models are Adwords and Adsense. In adwords, text based…...

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