Premium Essay

Go Global or No?

In: Business and Management

Submitted By ravilal
Words 2430
Pages 10
First I would like to analyze the domestic and international market opportunities our industry of-fer, its advantages and disadvantages along with our strengths and weaknesses in this area.

Susan has estimated a potential market opportunity, UK and Japan combined, as $1.26 billion, and for the US as $1.5 billion. Out of $1.5 billion US market, the financial and telecommunica-tion industry provide market opportunity of $600 million, and petrochemicals and pharmaceuti-cals provide $900 million.

Clearly, both the domestic and the international markets are under-served and under-exploited presently, which means that we have a great first-movers opportunity in both these markets. While the globalization offers great advantages for expansion, we must ensure that this natural enthusiasm is influenced with clear and focused assessment of our organizational capabilities.
For instance, to support expansion into both Europe and Asia, we would need to hire staff for sales, service, legal, and management, as well as technical staff to work on back-end upgrades (i.e., adapting the software to accept different data types) and front-end modifications (e.g., mak-ing language changes and interface changes to fit new cultural expectations). All of the new hires will need to be trained, and with only 38 people on board at the moment, there is little capacity to incorporate the additional personnel at a fast rate.

We noticeably lack international business experience on the part of our senior management - a serious shortcoming. Before thinking about going global, we must get smarter about the interna-tional scene and get some real expertise on board. Global expansion will require additional funds and acquiring these funds from the capital market presently would be expensive. It is important to recognize that a global strategy has many complicating factors such as product…...

Similar Documents

Premium Essay


...Colin Drury, Management and Cost Accounting - Global Ltd Global Ltd. Susan Richardson (University of Bradford Management Centre) This case study is taken from Ducker, J., Head, A., McDonnell, B., O'Brien, R. and Richardson, S. (1998), A Creative Approach to Management Accounting: Case Studies in Management Accounting and Control, Sheffield Hallam University Press, ISBN 086339 791 3. The author wishes to acknowledge Jayne Ducker and Tony Head for their editorial and developmental contributions to this case study and teaching note. Global Limited is a small company which supplies quality inspectors to the pipeline industry. The company's clients include some of the major plcs in the UK, such as the major petroleum and gas companies. The inspectors are required by these companies to provide an independent certification that the steel used in the construction of the pipes, which channel the gas and oil, meets the required standard. Additionally, inspectors are required to provide an independent certification that the joinings (known as 'welds') made when laying the pipelines are also made in accordance with industry standards. The pipelines are either laid under the ground or on the sea bed. Some inspectors are therefore required to work in rolling mills, inspecting the quality of steel and the production of the pipes, whilst others are required to work on installation sites, checking the welds. These locations can be anywhere in the world. The company is owned and managed......

Words: 2539 - Pages: 11

Free Essay

Go Ape

...credits so she can obtain her MBA degree. ISSUE 2 Go Ape is a growing company that is looking to expand to international markets. Obviously before entering any additional markets an organization should do its homework on those markets but this is especially true when entering international markets. As Go Ape weighs international expansion they should consider the environment that they will be facing in the new locations to gain the resources that it needs to run the business. Jones (2010) considers three factors of the environment and their dichotomies, environmental complexity, environmental dynamism, and environmental richness (p. 334). Jones (2010) describes environmental complexity as “the strength, number and interconnectedness of the specific and general forces that an organization has to manage” (p. 334). There could be government or political interests that they have never had to consider, new tax rules or accounting policies, and a customer base that is unknown. With each unknown factor, the environmental complexity the company will face increases. Environmental dynamism is described by Jones (2010) as extent to which forces change the environment over time (p. 335). An aspect of environmental dynamism to consider is the political and regulatory environment. World politics often affect the global economy. While smaller, local businesses might only be significantly be affected by the local politics, a global company will experience a more unstable......

Words: 1603 - Pages: 7

Premium Essay

Go and Go

...“#McDStories” hashtag, it expected to users to share favourite memories from the world’s largest restaurant chain. Instead, critics of the fast-food chain hijacked the hashtag and used it to pillory McDonald’s, accusing it of peddling unhealthy, unappetising food. The incident was the latest example of how well-intentioned social media marketing can backfire, putting a company on the defensive. While sites such as Facebook and Twitter provide unparalleled access to customers, allowing companies to interact with fans, they also provide a forum for dissenters. McDonald’s was monitoring the conversation on Twitter, and quickly took down its promoted tweets. “With all social media campaigns, we include contingency plans, should the conversation not go as planned,” Rick Wion, social media director for McDonald’s USA, told the FT. “The ability to change midstream helped this small blip from becoming something larger.” Yet the damage was already done, and the episode became a cautionary tale for companies. McDonald’s scored points for being quick to respond. “You need to be on it 24/7,” says Ann Lewnes, chief marketing officer at Adobe, the software company. “That’s one of the biggest changes to marketing today. You don’t just put a campaign out there. At any given moment, someone is saying something about your company and product, and you have to be listening.” Because McDonald’s was listening, it says the damage was limited, with the #McDStories parodies accounting for only 2......

Words: 9850 - Pages: 40

Premium Essay

Go and Back 1) go back over the content of the module and read through the powerpoints for all the sessions 2) think about why topics such as genre, the language of public relations etc are important to somebody (you) working in China in 21st century 3) write the essay completely in your own words as you won't find anything about this in Wikipedia! Finally, given what you said about not being interested in the content of the module, you may have to use your imagination a bit too. I would like you to submit this essay through Turnitin on or before 27 February. If you have any questions, let me know. Please don't let me down again Finally, given what you said about not being interested in the content of the module, you may have to use your imagination a bit too. I would like you to submit this essay through Turnitin on or before 27 February. If you have any questions, let me know. Please don't let me down again Best wishes Chris you may want to refer to ANSOFF'S MATRIX OF GROWTH STRATEGIES to help you with this one. Firstly product development in the form of new flavours, types, improvements or added value would help increase market share in the current market. Secondly, increase their market share in their current market without adding value but by simply exploiting marketing advantages over the competition. Thirdly expading into new markets by considering developed segmentation strategies of customer wants and needs or by going more global in......

Words: 390 - Pages: 2

Premium Essay

Go Global or Not

...Question 3 How should dataclear reasses its strategic approach to international expansion ? 2 options : * Don't go international right now. First establish itself BIG in the US. They have protection with the cultural distance and their knowledge of the market. Too big of a risk to expand : high costs, high risk w/ cultural distance. This means : ok there is the first-mover advantage but they should concentrate on building up their teams and also potential alliances. Meaning, have a clearer and more focused assessment of their organizational capabilities. Their actual decision making process has flaws, develop more precise strategic options and move when times come. DO NOT RUSH IT. Plan an international expansion in 4-5 years. . Moreover, they lack of international business experience, before even thinking of going global, DataClear management team should get smarter about international market (issues, challengers, opportunities) and get some real expertise. Maybe gather more funds, because at the moment the company is short on funds considering the numerous costs that would create an international expansion. To do so, with limited manpower, they should remain in telecom and financial service market until it takes over a third of this market wolrdwide. (domestic market offers indeed many benefits for DataClear : doesn’t demand new cultural awareness, and awareness of gvt policies and business risks =sizeable costs) * Instead of investing lots of money......

Words: 349 - Pages: 2

Premium Essay

Let Is Go

...electrical industrial systems. Job responsibility is delivering top-line sales growth on an annual sales volume of 130 million does interviews for an open sales engineer position. He best aspect of the job is the variety of strategic and tactical tasks in which he engages. Provides coaching to all sales engineers. Future Engineering Chapter 6 Expanding world Population The increasing global population Air Pollution water pollution and freshwater solid waste energy transportation Infrastructure Aerospace competitiveness and productivity 1.List the ethical issues you observed in Incident at Morales Environmental, accepting bribe, cheap materials, upper management 1st rule Ethical values such as: Honesty,Fairness,Civility,Respect, Kindness 2. From your personal perspective, prioritize these ethical issues from most critical to least critical Discuss the video from three additional perspectives: Freds Perspective:Assume you are Fred: i) WHat specific ethical issued do you (fred) face? The professional obligations to go beyond fulfilling a contract with a future client or customer. Consideration of consequences of technical, financial, and ethical decisions Environmental ethical issues, especially the wife being a a compliance litigator for U.S. Environmental Protection Agency What are some things that you should consider? Find another Job Be more direct and firm in speaking the......

Words: 1085 - Pages: 5

Premium Essay

Office on the Go

...Office on the Go By Ashanti Greenwood IS535 –Managerial Applications of Information Technology DeVry University Table of Contents Definition of Broadband 2-3 Background of Thomas & Betts 4-5 Current Business Issues with Thomas & Betts 6-8 Proposed Solutions for Thomas & Betts 8-9 Recommendations for Thomas & Betts 10 References 11 Definition of Broadband What is broadband, Laudon and Laudon (2008, G1) defines broadband as a high speed transmission technology, also designates a single communications medium that can transmit multiple mediums of data simultaneously. Broadband is thought of by most people as a fast internet connection. Most people think of a connection as a way to connect to the internet at a home or business. More over a connection that is wired and in someway to the device that’s receiving the internet signal. Now enter the existence of mobile broadband which allows near landline speeds to a mobile device. Mobile broadband gives a user the ability to send and receive data on the go. Data has been able to be transmitted wirelessly for sometime now. The only difference between then and now is the increases in speed that has come with the maturation of technology. There are a few pieces that dictate the speed of a wireless device. One piece is the network at which the wireless signal is traveling on. Secondly, the hardware that’s powering today’s devices is very different from when the......

Words: 2626 - Pages: 11

Premium Essay

Go Dashboard

...Cognos 8.4 Go! Dashboard Tool IBM Cognos 8 Go! Dashboard is Web-based software that you can use to build Sophisticated, interactive dashboards using IBM Cognos content, as well as other, External data sources. It dynamically delivers rich, Adobe® Flash-based graphics for Business users and executives to assemble personalized dashboards from trusted, Consistent report-ready information. Non-IT, Business User’s way to represent the existing BI content in a Dynamic and visually appealing format. Comparision With Cognos 8.3 Protlet Dashboard: This is different from the Dashboard portal that exists in Cognos 8.3. In Dashboard portal, user has to include the complete existing report in the portlets to create multipage reports whereas in GO! Dashboard user can select only the required report fragments (List/Chart etc) and create his customized dashboard from objects taken from different reports. Features : • Flash Based User Interface • Personalized/Interactive Dashboards: Drag-and-drop interface lets you create dashboards on the fly, Enabling business users to self-assemble and customize their own dashboards leverages the existing BI content ( Report Studio and Metric Studio Reports) • Client-side data capture gives you near-instant response times to repeated queries and layout changes. Tool will cache the data when run for the first time and will use this data for all operations as long as the query is same. • Global Filters: All......

Words: 526 - Pages: 3

Premium Essay

Go Go

...systemic tissues where carbon dioxide is produced, and right to left in the lungs where it is eliminated through respiration. Because the concentration of hydrogen ions (H+) fluctuates the pH decreases slightly in the tissues and increases slightly in the lungs. The pH range of blood is 7.35 to 7.45 and is maintained by the buffering action of the dissociation products of H2CO3 as well as by the blood's protein buffers. 14 Assignment: Write the equations illustrating oxygen and carbon dioxide transport in such a way that you show 1) What happens in the lungs. 2) What happens in the systemic tissues. We will go over this next class. Do not send me the equations via email or in any other form. This is a study assignment. Study assignments are not graded. They are study assignments, meaning they are given to help you study and understand the subject, and will not be graded. We will go over the assignment, usually in the next class period. 15 Erythropoiesis Figure 17.5 In the myeloid tissue in bone marrow. Pleuripotential stem cell (hemocytoblast) derived from mesenchyme Myeloid (blood producing) tissue is found in the red bone marrow located in the spongy bone. As a person ages much of this marrow becomes fatty and ceases production. But it retains stem cells and can be called on to regenerate and produce blood cells later in an emergency. RBCs enter the blood at a rate of about 2 million cells per second. The stimulus for erythropoiesis is the hormone erythropoietin,......

Words: 3672 - Pages: 15

Premium Essay

Jennifer Go-Go

...Case Study 1 1. How should Jennifer go about making her decision? Jennifer should evaluate each proposal and use criteria that will fairly indicate what project would be best to invest additional money in to for future growth and savings. She can use project selection and develop a set of criteria against which the project will be evaluated, list assumptions that will be used as the basis of the project, gather data and information, and evaluate each project against the determined criteria. 2. What kind of additional data or information should she collect? I believe that she should request information or data regarding the scope, schedule, cost, and customer satisfaction expectations of the projects and their goals. I have explained each below for better understanding. Scope – All the work that must be done to produce all the project deliverables that meet the customer requirements and acceptance criteria and accomplish the project objective. Schedule – A timetable for a project indicating when activities are planned or need to be started and finished. Cost – The overall cost it will require to complete the project in its entirety. Customer Satisfaction – After the project has been completed the customer feels as if they have received the services expected and the project was completed to their standards and expectations. However I know these can be considered restraints and that should be a heavily weighed factor in the decision making in the end. 3. What exactly......

Words: 608 - Pages: 3

Free Essay

Go Variatns

...variants[edit] The difficulty in defining the rules of Go has led to the creation of many subtly different rulesets. They vary in areas like scoring method, ko, suicide, handicap placement, and how neutral points are dealt with at the end. These differences are usually small enough to maintain the character and strategy of the game, and are typically not considered variants. Different rulesets are explained in Rules of Go. In some of the examples below, the effects of rule differences on actual play are minor, but the tactical consequences are substantial. Tibetan Go[edit] The starting position for Tibetan Go Tibetan Go is played on a 17×17 board, and starts with six stones (called Bo) from each color placed on the third line as shown. White makes the first move.[1] There is a unique ko rule: a stone may not be played at an intersection where the opponent has just removed a stone. This ko rule is so different from other major rulesets that it alone significantly changes the character of the game. For instance, snapbacks must be delayed by at least one move, allowing an opponent the chance to create life. Finally, a player who occupies or surrounds all four corner points (the 1-1 points) receives a bonus of 40 points, and if he controls the center point also, he receives a further bonus of 10 points. Sunjang Baduk[edit] Main article: Sunjang baduk The starting position for Sunjang Baduk Sunjang baduk is a different form of Go (baduk) that evolved in Korea. It has......

Words: 1808 - Pages: 8

Premium Essay

Go Global or No

...Case Commentary Should DataClear go Global? With around $500,000 and two driven associates, Greg launched DataClear in about six months and secured immediate customers. DataClear is at its core a software company with an untapped niche demand for data mining financial and telecommunication industries. It is entirely plausible for another group of very smart individuals with a bit of start-up capital and a vision to give DataClear a run for their money. Thus, Greg must captain his company to strategically grow and secure their dominance, build brand recognition, become a formidable incumbent and accumulate capital in order to fight off potential challengers. Going global is a game-changing decision that can offer DataClear a direct path to achieving substantial growth and establishing security ahead of the evolving nature of technology. As a small business of less than 40 employees, DataClear’s manpower resource is likely to be stretched. His executive team certainly appears to have the will and drive to take on this global initiative, but that might not be true for his rank and file workers. Greg’s global penetration strategy should be staged, with each phase building upon the next. Only in the final phase should DataClear focus on international sales. Phase 1: Implement a support oriented operations abroad. Software and engineering in general are highly valued skills overseas, especially in Asian countries. Talented and highly educated individuals are......

Words: 607 - Pages: 3

Premium Essay

Can Bolly Go Global

...CASE ANALYSIS: Can Bollywood Go Global? Submitted By: Divyanshu Rastogi 0134/52 Abstract The case talks about the opportunities and problems that the Indian film makers face in reaching out to the international film business and market. It provides a historical view by detailing the journey of the cinema and how Hollywood emerged as the global leader in the film industry worldwide by the 1920’s. Although some movie industries were sustained in other regions including the United Kingdom and France, their films and offerings had restricted international appeal and audience. It also focuses on the rise and development of the Indian film industry and the entire industry as well. Bollywood films, which are made in Mumbai usually are the most famous and acknowledged amongst the Indian film industry which also includes other genres like Tollywood, which constitutes of the movies made in the state of Andhra Pradesh (and now Telangana as well) and caters to Telugu films. The Bollywood movies are generally melodramatic and musical. There are other local language films made in Tamil Nadu and West Bengal as well. Bollywood films in specific have done well in Southeast Asia and are fairly popular amongst the Indian populace. It also brings to light the challenge of whether Indian content films can rival with Hollywood in international markets and to how extensively a modification in content is required for this approach to be successful. History of the World cinema The Cinema...

Words: 2026 - Pages: 9

Free Essay

Filipinos Go Global

...“If there is anything more than evident than my success as a businessman, it is my faithfulness to the word of God.” - Cecilio K. Pedro, TOYM Awardee for Entrepreneurship, 1991 Filipinos Go Global: Cecilio K. Pedro Krish Rainjit R. Salas Faced with a great Goliath in life, this businessman turned to his master for help and wisdom. The story of Cecilio K. Pedro and the Lamoiyan Corporation, makers of Hapee Toothpaste is a triumph of faith over adversity. Cecilio Pedro is President and General Manager of Lamoiyan Corporation which not only produces one of the top three toothpaste brands in the country, already being exported to Europe and Asia, but also manufactures detergents, fabric softener and other household care products that enjoy significant market shares in the Philippines. Mr. Pedro is a recipient of many awards, among them, the Agora Award for Marketing Excellence in 1993, the Dr. Jose P. Rizal Award in 2002, and the Aurelio Periquet, Jr. Business Leadership Award in 2003. A devout Born-again Christian, he is very active in his Church and has been involved in many socio-civic causes. He was President of the Manila Jaycees from 1992 to 1993 and President of the JCI Asia-Pacific Jaycee Senate in 2003. Everything can be an opportunity If there is an entrepreneur who does not have the word "loss" in his vocabulary because he believes that anything and everything can be an opportunity, it is Cecilio Pedro. Further, he has shown how an opportunity can......

Words: 1257 - Pages: 6

Premium Essay

Go Global or Not

...had a couple of weeks earlier trout fishing at Nelson's Spring Creek in Montana. It seemed like so much more time had passed since the two-day off-site he had called there, designed to be part celebration ofthe past, part planning for the future. Some celebration had definitely been in order. The company, DataClear, was really taking off, fueled by the success of its first software product, ClearCloud. In 1999, itsfirstfull year of operation, DataClear's sales reached $2.2 million. Now, the following September, it was looking like 2000 sales could easily reach $5.3 million. At the all-staff meeting on the Friday before the off-site, Greg had announced the company's success in recruiting two more great 37 JUNE 2001 HBR CASE STUDY • Go Global-or No? executives, bringing the staff to 38.Tm more confident than ever that we'll hit our goals: $20 million in 2001 and then $60 million in 2002!" Clouds on the Horizon A New Jersey native, Greg held an MSc from Rutgers and then went West to get his PhD in computer science from UC Berkeley. He spent the next 15 years at Borland and Oracle, first as a software developer and then as a senior product manager. He started DataClear in Palo Alto, California, in the spring of 1998. At that time, Greg realized that companies were collecting information faster than they could analyze it and that data analysis was an underexploited segment ofthe software business. It was at a seminar at Northwestern University that he saw iiis......

Words: 6320 - Pages: 26