Ford

In: Business and Management

Submitted By blaine
Words 680
Pages 3
History:  Since its incorporation in 1903, Ford Motor Company has grown into the 3rd largest automaker in the world (based on global vehicle sales) behind Toyota and GM, and the second largest in the United States  Henry Ford invented the assembly line in 1923 The company’s tremendous success in the late nineties, when it was ranked as one of the world’s most profitable companies, was marred following the aftermath of Hurricane Katrina in 2005  Subsequent rise in gas prices prompted a dramatic shift in consumer vehicle purchasing habits, exposing flaws that led the company to an annual loss of $12.6 billion, the largest in the company’s history.
Mission: We are a global, diverse family with a proud heritage, passionately committed to providing outstanding products and services.
Vision: To become the world’s leading consumer company for automotive products and services.
Core Values: We do the right things for our people, our environment, and our society, but above all for our customers.
Goals: To become a more globally integrated and competitive firm, to build more of the products that people really want and value.
Products: Automotive and Financial Services
Competitors: Toyota, GM, Chrysler
External Analysis: (General) Social Political/Legal Economic Environmental Technology Favorable Unfavorable Unfavorable Unfavorable Favorable
Industry Analysis: Market Size: Global, Life Cycle Stage: Mature, Growth: Low, Rival Scope: Global, Rival Concentration: High, Vertical Integration: Moderate
Porters 5-Forces(Bargaining power vs. Ford): Barriers to entry: Low, Competition: High Suppliers: Low; Buyers: Moderately High, Substitutes: Moderate
Internal Analysis:
Resources– Tangible- Physical Infrastructure, 246,000 employees world-wide., liquidity…...

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