Financial Markets and Risk. Case: Zeus Asset Management, Inc

In: Business and Management

Submitted By duongbe93
Words 2092
Pages 9
Zeus Asset Management Inc
Executive Summary
Zeus Asset Management Inc is an asset management firm with more than $1.7 billion in asset under management. Zeus is well known for relationship-oriented that served both individual and institutional investors with the investment philosophy of believing that they could get a superior return over the long run using a conservative, risk-averse and quality-oriented approach. Zeus have been measuring it’s return in an absolute basis however Abbott demanded for it to be in risk adjusted basis to be better determine if Zeus outperform the relevant indices. The main problem with the current measure is that it did not take risk into consideration. The main aim in this case study is to determine if the current performance evaluation is sufficient or a better risk adjusted measure could be form. Other than that, we would also take into consideration of the difference between Zeus with its main competitors and how different type of investors would have different investment strategy due to their different risk preference.
Problem with current measure
As the current fund performance measurement consist mainly of holding period and benchmark return, these return have weaknesses that does not allow it to be a sufficient measurement. As a HPR generally calculated based on determining what the total return is earned from holding the investment for a specific period of time. The advantage of it is that it is easy to calculate and understand by investors, at the same time taking into account of the income and growth. However it did not take into account of time value of money, that make the return inaccurate for a longer time period. Other than that, the holding period return is based on historical value thus generally not the best measure as it is not a forward looking method. Other than that, a benchmark return would be a good…...

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